When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining …
Four steps you need to take in planning your email marketing campaigns
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made …
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Your email marketing strategy for 2015
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
Devon email marketing success
We work with a wide variety of clients that cover many differing business sectors so we get to see a large number of campaigns both managed by ourselves and customer led. This particular customer had collected data on the website knowing it to be important and needing a way to contact those interested with a cost …
Resuscitating inactive subscribers on your email marketing campaigns
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so …
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What is the ideal email frequency?
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
What is legitimate email marketing?
We are very keen to ensure that all users of mailPDQ use it for honest and open purposes of email marketing, for us legitimate use of MailPDQ includes the sending of recipient solicited graphical newsletters, brochures, promotions, invitations, press releases, product launches and other email campaigns that keep registered customers or members informed. MailPDQ does …
Five great ways to make email marketing work better for your business
Five great ways to make email marketing work alot better for your business, these are fairly simple but we know from experience if you follow these great tips you won’t go far wrong. Great data – this has to be one of the key factors in any email marketing campaign, how is this data segmented …
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Our six ways to grow and build trust using email marketing
It happens to use all when we open our email software, lots and lots of email – some of which we can hardly remember signing up for and some which we didn’t ask for (spam). So as a business how do you grow and build trust in your email marketing? These are our top six …
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different types of email marketing
Email marketing comes in lots of different shapes and sizes so when your business considers what type of email to send to its prospect list or client lists you should know that one size does not fit all. Like many businesses you will have some clients that will respond better to a regular email newsletter …