Email marketing comes in lots of different shapes and sizes so when your business considers what type of email to send to its prospect list or client lists you should know that one size does not fit all. Like many businesses you will have some clients that will respond better to a regular email newsletter as apposed to others who will love a long lengthy update from your marketing department covering all sorts go happenings and going on in your business. Do remember though that the opposite may apply and this all depends on how well you know your email list.
Email marketing is a fantastic tool because it is 100% measurable, you know with mailPDQ who has clicked on what link, and when – something you just can’t do with the likes of direct mail. So why not try one type of email to one client list and one type to another and see what works best, maybe even try a different look and feel – use your creative talent and think what you or your colleague would respond best on.
Remember One size does not fit all!
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