For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important …
Is your email marketing failing to convert?
When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining …
Why your business needs a Digital Plan
If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve? In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan. Your business has no focus …
Your 2016 Email Marketing Strategy
Whether you are choosing to give up smoking, go to the gym or spend more time with loved ones, many people will come up with a few New Year’s resolutions for their personal lives. But, how many businesses make resolutions too? No where near as many, I’m sure you would agree. However, New Year is …
How To Create Your First Email Marketing Campaign
If you have made the decision to launch your first email marketing campaign, congratulations! This is a very exciting moment for your business. But, before you press send, take a look at the advice we have shared in this post. Email marketing is a cost effective and simple way to build relationships but, if not …
Optimizing for organic search
Optimizing for organic search and refining for SEO is something we’ve alot of experience with and something that as digital marketers we’re always working on to give our customers the best possible service, this is especially important when you consider how competitive and expensive paid search is getting. In the UK we are pretty much focused …
Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there …
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Social Media rule of two thirds
For many businesses we speak with social media platforms like Twitter has already made a bad name for itself. So much so, that often the first path of resistance to joining this or for that matter any of the other social networks is generally something along the lines of, “All people do is talk about …
Data and Design: Your Successful Business-to-Business Email Campaign, Part 1
B2B email marketing can be the cornerstone of your advertising strategy. In fact, according to the Direct Marketing Association, an effective campaign can show a 40-to-1 return on investment. Those figures are hard to argue with. The key word is “effective.” You need to follow best practices to get your message to the decision makers …
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Your Christmas Email Newsletter Plan
Most eCommerce businesses find that Christmas email newsletters provide them with the perfect opportunity to touch base with their valued customers, boost conversion rates and sales, and spread good cheer throughout their community of readers. However, they also report the importance of preparation and planning is key to any successful campaign. So, here are a …
Why managing your Trip Advisor profile is vitally important
Managing your Trip Advisor profile and keeping it current can be an extremely important benefit to your business, especially for those in the travel industry and the many travel-related businesses like restaurants, shopping centers, tourist attractions, and real estate agents. But keeping information on your profile up-to-date isn’t enough – you need to be actively …
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Why we work with Charities and Charity Social Media
We’ve worked with Charities for as long as we’ve been GleaveMedia, we’ve seen small charities grow and bigger charities work better by having a clearer hold on the Charity Social Media activities, but why do we work with charities? This is a question that we’re often asked, simple answer is that its in our DNA …
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