Most eCommerce businesses find that Christmas email newsletters provide them with the perfect opportunity to touch base with their valued customers, boost conversion rates and sales, and spread good cheer throughout their community of readers. However, they also report the importance of preparation and planning is key to any successful campaign. So, here are a few tips to help you create an effective Christmas Email Newsletter Plan that’s ready for publication during this Christmas season.
Since great ideas often take time to germinate, craft your newsletter as far in advance as possible. You will need SEO-ready copy, compelling topics and subject lines, seasonal graphics that relate to your content, and a workable mailing schedule. In addition, you will also want to set marketing goals and refine your contact email list. Plus, to ensure your customers read and consider your content, you will need to produce a festive looking newsletter design that is stylish and professional. All of these tasks can take longer than you think to accomplish, so use calendars, to-do lists and apps to stay on track.
Refresh Your Website
Organize your website so that it ready for extra visitors generated by your holiday newsletter. You can do this by making sure your customers can navigate the site easily, it loads rapidly and mobile users find it optimized. You may also want to consider creating a Christmas landing page that looks like your newsletter. Your newsletter readers will realize that their email links have taken them to the correct website when landing page headlines, graphics, colors, fonts, layouts and styles look familiar.
To prevent unexpected troubles and snafus during the busy Christmas season, routinely check all newsletter links that lead to landing pages, special holiday announcements, discount offers and sales to ensure they function properly. In addition, try not to attempt any significant updates or changes to your website in the middle of this holiday season, which seems to begin earlier each year, you don’t want to risk problems with site accessibility and speed ideally and any changes or updates should be in position and tested by the middle of November.
So there you have it our tips to make the most of your Christmas Email Newsletter Plan and if you need any help getting this right for your business, then please don’t hesitate to get in touch through the website here and you can download our brochure full of helpful tips and advice from our website here.