Having a Content Marketing Strategy is THE current hot topic of the marketing industry and rightly so. It is a £4 billion industry and Hubspot has reported that companies that blog receive 67 per cent more traffic to their website than those that don’t and are 13 times more likely to enjoy a positive ROI. …
Why categorizing your business data is best practice
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
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The Importance of Social Media Integration with CRMs
As a small business that is either in the startup phase or looking to ramp up and become competitive, it is important to integrate as much technology as possible in order to streamline your operational capability. One such tool that is important to all businesses is sales automation tool integrated into a customer relationship management …
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Sales Automation best practices
Using Sales Automation or a full customer relationship management system gives you the ability to better stay in tune with the needs of your customers. It also harnesses the power of data gathering, outreach, social media and can be coordinated with all of the functions of your business such as accounting, budgeting and forecasting, sales and …
Sharing content on Instagram for your business
Instagram is the perfect social media platform to inspire people with images that tell a business’ story. The visual aspect of Instagram uses the power of simple imagery to get the message out to current and potential customers, while humanizing and showcasing the company. With over 400 million active users that share 80 million photos …
Email Automation what is it?
We’ve written previously about regular email newsletters and even standalone one-off campaigns that you create and send to a whole list of people in one go with a call to action (CTA). This differs from using email automation as with this the campaign is set up once only and then it automatically is sent to …
The Importance of Small Business sales automation
A customer relationship management (CRM) system is a powerful business tool. It is as important an investment for small businesses as it is for larger business organizations. As you become more dependent on data and its use in your business through changing technology, you find yourself at a competitive disadvantage when you choose not to …
5 tips for improving your email sign up forms
We know that great email marketing is one of the most effective digital channels of growing your business online and increasing engagement. As we have said in numerous previous updates, the starting point for great email marketing is a great data list of contacts and this data list is grown using effective email sign up …
Why your website needs to be mobile friendly
With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience …
Content ideas for email marketing and your next campaign
The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’. This update all about content ideas for email marketing and may help answer that question…. There are so many opportunities to build and engage your audience …
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Why put a human face on your business?
In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust. It then follows that people are more likely to trust your business if they know that real people work there, so …
Email Marketing tips for Small Businesses
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …