Digital Marketing Agency based in Exeter
// by GleaveMedia
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
Why categorizing your business data is best practiceRead More
// by GleaveMedia
Using Sales Automation or a full customer relationship management system gives you the ability to better stay in tune with the needs of your customers. It also harnesses the power of data gathering, outreach, social media and can be coordinated with all of the functions of your business such as accounting, budgeting and forecasting, sales and …
// by GleaveMedia
We’ve written previously about regular email newsletters and even standalone one-off campaigns that you create and send to a whole list of people in one go with a call to action (CTA). This differs from using email automation as with this the campaign is set up once only and then it automatically is sent to …
// by GleaveMedia
The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’. This update all about content ideas for email marketing and may help answer that question…. There are so many opportunities to build and engage your audience …
Content ideas for email marketing and your next campaignRead More
// by GleaveMedia
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
// by GleaveMedia
When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining …
// by GleaveMedia
Whether you are choosing to give up smoking, go to the gym or spend more time with loved ones, many people will come up with a few New Year’s resolutions for their personal lives. But, how many businesses make resolutions too? No where near as many, I’m sure you would agree. However, New Year is …
// by GleaveMedia
If you have made the decision to launch your first email marketing campaign, congratulations! This is a very exciting moment for your business. But, before you press send, take a look at the advice we have shared in this post. Email marketing is a cost effective and simple way to build relationships but, if not …
// by GleaveMedia
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there …
Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2Read More
// by GleaveMedia
Most eCommerce businesses find that Christmas email newsletters provide them with the perfect opportunity to touch base with their valued customers, boost conversion rates and sales, and spread good cheer throughout their community of readers. However, they also report the importance of preparation and planning is key to any successful campaign. So, here are a …
// by GleaveMedia
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful …
What data every business should collect for the best email marketing campaignsRead More
// by GleaveMedia
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.