The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
What your online business can learn from the High Street
It seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are …
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Three New Year Resolutions for your Online Marketing Strategy
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
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Five top tips for engaging your facebook fans
Following the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans. Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of. Being …
Social Media Training for the Institute of Fundraising
Our last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter. This all day conference featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers …
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Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …
Why invest in Search Engine Optimisation?
We often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment? We believe that a business that invests in SEO will see results in many ways, these include: Increased revenue and profitability Generate targeted leads and relevant traffic Get those customers who are interested in your …
Facebook training for Charities in Plymouth
At the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’. We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity. Using case-studies, campaigns and a warts …
Getting your ecommerce site ready for Christmas
As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website …
five ways to create amazing customer surveys
We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys. 1. Do your research Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products …
Business Social Media Strategy
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.
Social Media for Business
Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with …