We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys.
1. Do your research
Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products do you want to buy from us?” may not turn up as many good ideas as asking them about specific subjects.
So why not look at your webstats and see which are you best selling products or if you don’t sell online yet your top content pages, if any are similar then why not use this as a starting point for your survey?
2. Draft your questions
This is controversial I know but we think for best results, try and make your survey no more than 10 questions. Most of us have short attention spans and if you bombard your email list with lots and lots of questions you completion rates will fall considerably. Also a Yes or No answer to your questions is great but it won’t give you as much information as a free text box, they will just take more time to collate – but do you want great research to act on?
3. Can you offer an incentive for completing the survey?
Why not come up with an incentive to encourage completion of your survey, this doesn’t have to be cash – Premier Inn for example offer a cash draw for x participants, others may offer an ebook – think different to get people to participate, you won’t regret it.
4. Make your survey work well online
Many web companies will tell you they can hand code you a survey that looks great and works amazingly, why bother just head over to SurveyMonkey or Google the phrase Online Surveys to see what best suits you, these automated surveys can do a lot of the hard work for you and some even offer a free survey solution to trial on…. You generally find the paid upgrades offer some great features like automated follow ups and a custom URL for your survey and stats on sending and the like so don’t be afraid to splash out the costs aren’t significant, on SurveyMonkey a paid plan starts at just £24 per month.
5. Ensure you publicize your survey to prospects, customers and your target audience
Once you have your survey all ready to go, make sure you then tell people about it, some location could be;
• Your business or personal website
• At the end of your news updates
• Included in email newsletters
• On your social media profiles
Don’t forget your target audience may not have time to complete the survey first time, so make sure you tell them once, then again and then again – you want to ensure it gets high completion rates so you have the best feedback to act on.
So there you have it our top five tips to make your online survey amazing, at GleaveMedia we can help integrate your online survey into any Digital Marketing plan and help your business achieve it s targets, just get in touch here.
