As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?
You need to be hard and honest and this is where an experienced outside team can help, asking such things like;
is your design professional enough for your business image?
do your product pages look dated?
does the copy need updating, are you actually selling each and every product?
What about your photos, if they were taken on a mobile phone – this is not good enough these days.
Does your site have any additional costs that you aren’t honest and open about?
Do you have a significant drop off at checkout?
If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should. Don’t forget these days this can include simply collecting data on a brochure download or getting new likes on your Facebook page.
The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.
Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here…
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