So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.
What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;
Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times. So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd). When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!
Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.
Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make. So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December. Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.
Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.
Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.
If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.