One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
What Makes an Effective Email Marketing Campaign?
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
Summer Email Marketing Strategies
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
Five Easter Email Marketing Strategies for your business
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
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How to get your emails opened and read
So you build a great email, send it to the right audience yet they haven’t opened it, why you may ask, well we think this can be split into three reasons why… It hasn’t been seen yet, maybe the recipient is just busy It has been ignored Its been seen and deleted without even being …
Sentences you shouldn’t include in an email campaign
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
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4 Tips to grow your Sales pipeline using Automated Messages
For any growing business sales pipeline management is crucial and this starts from getting customer enquiries to then closing sales deals faster. Having an organised sales funnel not only makes sales prospecting for more effective, it also makes it much more efficient as your more likely to be working on leads that are likely to …
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Simple Marketing Automation for your business
We have been working with growing businesses for many years and we’ve followed trends, seen stuff grow, seen the next big thing and helped all our customers get on board so we now can deliver powerful technology that is cost-effective and easy to use. We know that simple marketing automation is helping so many businesses …
Email Automation what is it?
We’ve written previously about regular email newsletters and even standalone one-off campaigns that you create and send to a whole list of people in one go with a call to action (CTA). This differs from using email automation as with this the campaign is set up once only and then it automatically is sent to …
Content ideas for email marketing and your next campaign
The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’. This update all about content ideas for email marketing and may help answer that question…. There are so many opportunities to build and engage your audience …
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Email Marketing tips for Small Businesses
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there …
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