If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve? In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan. Your business has no focus …
Gleave Media attends small business reception at No 11
Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month. Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne …
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How good is your business data?
Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? …
five top tips for creating great content
The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
Three New Year Resolutions for your Online Marketing Strategy
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
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Getting your ecommerce site ready for Christmas
As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website …
five ways to create amazing customer surveys
We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys. 1. Do your research Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products …
How to get the best out of your Email Marketing
Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing. Any email marketing needs to be planned with real care so it can be interesting and most of all …
are your Internet ecommerce plans ready?
So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible. What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans …
How to write great email marketing subject lines
So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line? Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you. In other words what makes YOU open any marketing …
eMail Marketing top tips
It’s no secret that email marketing needs to be an intrinsic part of any online marketing strategy, GleaveMedia operate a very cost effective email marketing system called mailPDQ a full service email marketing platform with many advanced features already built in. So when you have a great email marketing system how do you make best use of it, …