As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
Is your business delivering extraordinary customer service?
Creating a customer service experience that your buyers love is one of THE most important actions for successful selling online – be that a hotel room or a product it doesn’t matter. We have seen customer expectations increase and standards online rise and this means that extraordinary customer service should be #1 priority for any …
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five top tips for creating great content
The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
Google Enhanced Campaigns
Today probably the most significant change in the way Google lets a business reach its target audience will change. After this date any business will be able to directly target ads at any user based on the time of day, location and type of device being used, so for example a restaurant may want to target …
ExeterTogether enjoys Social Media success with facebook
Here at Gleave Media we recently worked on the Facebook and Twitter platforms with Exeter City Council on their ‘Exeter Together’ campaign which was a stunning success, the people of Exeter were invited to unite and switch their energy bills through the Exeter Together umbrella. Exeter was one of only five togethers in the UK, …
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Three New Year Resolutions for your Online Marketing Strategy
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
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Social Media Training for the Institute of Fundraising
Our last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter. This all day conference featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers …
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Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …
Facebook training for Charities in Plymouth
At the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’. We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity. Using case-studies, campaigns and a warts …
five ways to create amazing customer surveys
We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys. 1. Do your research Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products …
three top tips for content writing for search engines
Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines. Find your correct keyword and make sure you use it Be sure to select a relevant key phrase so this can be the primary keyword for your blog …
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Business Social Media Strategy
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.