Digital Marketing Agency based in Exeter
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The old adage that word of mouth wins customers is even more true in this digital age but these days many people will then use a search engine just to check out that recommendation. What happens next is the decider before buying or moving on and it appears that there is significant research that demonstrates …
Seven steps for dealing with negative online commentsRead More
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As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
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Creating a customer service experience that your buyers love is one of THE most important actions for successful selling online – be that a hotel room or a product it doesn’t matter. We have seen customer expectations increase and standards online rise and this means that extraordinary customer service should be #1 priority for any …
Is your business delivering extraordinary customer service?Read More
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The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
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Today probably the most significant change in the way Google lets a business reach its target audience will change. After this date any business will be able to directly target ads at any user based on the time of day, location and type of device being used, so for example a restaurant may want to target …
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Here at Gleave Media we recently worked on the Facebook and Twitter platforms with Exeter City Council on their ‘Exeter Together’ campaign which was a stunning success, the people of Exeter were invited to unite and switch their energy bills through the Exeter Together umbrella. Exeter was one of only five togethers in the UK, …
ExeterTogether enjoys Social Media success with facebookRead More
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The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
Three New Year Resolutions for your Online Marketing StrategyRead More
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Our last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter. This all day conference featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers …
Social Media Training for the Institute of FundraisingRead More
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One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …
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At the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’. We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity. Using case-studies, campaigns and a warts …
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We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys. 1. Do your research Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products …
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Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines. Find your correct keyword and make sure you use it Be sure to select a relevant key phrase so this can be the primary keyword for your blog …
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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.