Here at Gleave Media we recently worked on the Facebook and Twitter platforms with Exeter City Council on their ‘Exeter Together’ campaign which was a stunning success, the people of Exeter were invited to unite and switch their energy bills through the Exeter Together umbrella.
Exeter was one of only five togethers in the UK, the others being Cornwall, UK, Scots and Birmingham and Solihull and the performances provide an interesting insight into the dynamics of collective switching campaigns in small and larger communities. Energy bills have risen by over £700 on average since 2004 – that”s an increase of 140%. According to the Committee on Climate Change, energy bills could go up by as much as £600 as we head into the next few decades of uncertainty. Exeter Together was not just about saving money, it was about being part of something and making a positive difference.
By its very nature this was a short run campaign focussed on a very targeted area and the success of this campaign on facebook and twitter clearly underlines what can be achieved with proper planning and management. As a direct result of GleaveMedia’s involvement in this campaign online engagement on facebook increased by over 6000%. You can see from the image taken direct from Facebook when we got involved and the net results.
If you want to get your business found on Social Media and need help sorting your Social Media profiles then please get in touch we’d be delighted to help.