Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
What is legitimate email marketing?
We are very keen to ensure that all users of mailPDQ use it for honest and open purposes of email marketing, for us legitimate use of MailPDQ includes the sending of recipient solicited graphical newsletters, brochures, promotions, invitations, press releases, product launches and other email campaigns that keep registered customers or members informed. MailPDQ does …
Capturing email data from your website
I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise …
How to improve your email marketing
Improving your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we …
How to measure the success of your email campaign
We always get asked how to we know if our campaign has been successful, and without doubt having at goals in place is critical, so here are some measurements you may want to consider as goals for your next email campaign. Open rates How many of the people who received the email actually read it? …
Making your email work for mobile
With the ever increasing use of mobile for doing pretty much everything you need to think small when you write your subject titles if your thinking mobile. Its quite simple really smart phones display around five words of your subject line only so you need to make sure what you want to say is said …
Social Sharing built in to all your emails
One of the key elements of any email marketing campaign is the ability to allow the user to share the email through his/her social media platforms. One of the key strengths of mailPDQ is the ability to then track who has done this and where thus allowing you the option to see where your ‘online …
How to make an amazing email
You want your email to be amazing, you want people to read it and go wow – thats what we often get asked, so how do you as a business accomplish this? 1. who is it from, make it clear across all your marketing Why not make sure all your business marketing follows a similar …
Email Marketing Seminar in Totnes
We often get out and about talking through and helping businesses with email marketing strategies. Last week was no exception when Alistair spoke on getting the best out of your email marketing at a networking group in Totnes. This lively event produced lots of great debate and conversation on how each business could use email …
Three New Year Resolutions for your Online Marketing Strategy
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
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Our top 8 tips for getting the best out of your email marketing
Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing. Any email marketing needs to be planned with real care so it can be interesting and most of all …
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Our top 5 deals or offers to send in your next Email Marketing Campaign
So a question we are often asked is how do you get anyone to click on a link in one of your email campaigns? well here are our top 5 deals or offers to send in your next Email Marketing Campaign. 1) Can you limit supply? If you can create an email promotion that creates …
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