Digital Marketing Agency based in Exeter
// by GleaveMedia
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
How to create amazing Optimised Marketing CommunicationRead More
// by GleaveMedia
A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and …
How to create Email Campaigns that can be read by everyoneRead More
// by GleaveMedia
There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on …
// by GleaveMedia
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
// by GleaveMedia
The question always asked is ‘did they open the email, who clicked and how many?’ Its good when anyone goes beyond the click and looks to measure those conversions and even follow up on the click throughs but this ready availability of statistics do not capture all the important responses to a marketing email newsletter. …
What do people do when they receive a marketing email?Read More
// by GleaveMedia
Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? …
// by GleaveMedia
Email Copywriting is something of an art form to make the recipient want to read, open and hopefully click on any web links within that email, so these are our five best practice tips for writing effective email copy. You need to write for ‘scannability’ The majority of readers these days will scan, rather than …
// by GleaveMedia
We work with a wide variety of clients that cover many differing business sectors so we get to see a large number of campaigns both managed by ourselves and customer led. This particular customer had collected data on the website knowing it to be important and needing a way to contact those interested with a cost …
// by GleaveMedia
Having great business data is a key element of any strong email marketing campaign and it is often overlooked. You can have the best campaign that is let down by poor data so your results are similarly poor. This overall isn’t surprising as lets face it when planning any campaign you have so much to …
// by GleaveMedia
We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You …
// by GleaveMedia
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so …
Resuscitating inactive subscribers on your email marketing campaignsRead More
// by GleaveMedia
Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met …
Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.