Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it? By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that. Up and down the country you will see pollsters asking …
Facebook marketing success
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
Innovative ways brand managers can use Social Media
Sometimes it pays to think outside of the box. This is especially true when trying to keep your brand fresh and uniform across the variety of social media platforms that your customers visit every day. Here are four ways you can keep your brand on course through using social media: Discover and Track Reputational Risks …
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Facebook for business
This is the copy from a recent video from the In a Nutshell series…. Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t. Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between …
five ways you can get social media WRONG!
These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes? 1. Boring updates A boring update is anything that lacks your businesses unique personality or perspective, you …
five top tips for creating great content
The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
Social Sharing built in to all your emails
One of the key elements of any email marketing campaign is the ability to allow the user to share the email through his/her social media platforms. One of the key strengths of mailPDQ is the ability to then track who has done this and where thus allowing you the option to see where your ‘online …
Three New Year Resolutions for your Online Marketing Strategy
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing. 1. Facebook WILL be part of my customer engagement …
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Five top tips for engaging your facebook fans
Following the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans. Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of. Being …
Social Media Training for the Institute of Fundraising
Our last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter. This all day conference featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers …
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Getting your ecommerce site ready for Christmas
As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website …
Business Social Media Strategy
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.