This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …
How to get your emails opened and read
So you build a great email, send it to the right audience yet they haven’t opened it, why you may ask, well we think this can be split into three reasons why… It hasn’t been seen yet, maybe the recipient is just busy It has been ignored Its been seen and deleted without even being …
Sentences you shouldn’t include in an email campaign
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
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Your 2017 Email Marketing Strategy
With the year rapidly coming to a close, it’s time to start considering your 2017 email marketing strategy, if you haven’t already done so. Those gurus who prematurely announced the demise of email marketing as an effective marketing strategy, are now being forced to acknowledge that it’s still the real workhorse of marketing, especially in …
4 Tips to grow your Sales pipeline using Automated Messages
For any growing business sales pipeline management is crucial and this starts from getting customer enquiries to then closing sales deals faster. Having an organised sales funnel not only makes sales prospecting for more effective, it also makes it much more efficient as your more likely to be working on leads that are likely to …
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Simple Marketing Automation for your business
We have been working with growing businesses for many years and we’ve followed trends, seen stuff grow, seen the next big thing and helped all our customers get on board so we now can deliver powerful technology that is cost-effective and easy to use. We know that simple marketing automation is helping so many businesses …
Why categorizing your business data is best practice
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
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Email Automation what is it?
We’ve written previously about regular email newsletters and even standalone one-off campaigns that you create and send to a whole list of people in one go with a call to action (CTA). This differs from using email automation as with this the campaign is set up once only and then it automatically is sent to …
5 tips for improving your email sign up forms
We know that great email marketing is one of the most effective digital channels of growing your business online and increasing engagement. As we have said in numerous previous updates, the starting point for great email marketing is a great data list of contacts and this data list is grown using effective email sign up …
Content ideas for email marketing and your next campaign
The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’. This update all about content ideas for email marketing and may help answer that question…. There are so many opportunities to build and engage your audience …
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Email Marketing tips for Small Businesses
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
Is your email marketing failing to convert?
When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining …