Digital Marketing Agency based in Exeter
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// by GleaveMedia
The question always asked is ‘did they open the email, who clicked and how many?’ Its good when anyone goes beyond the click and looks to measure those conversions and even follow up on the click throughs but this ready availability of statistics do not capture all the important responses to a marketing email newsletter. …
What do people do when they receive a marketing email?Read More
// by GleaveMedia
Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? …
// by GleaveMedia
Email Copywriting is something of an art form to make the recipient want to read, open and hopefully click on any web links within that email, so these are our five best practice tips for writing effective email copy. You need to write for ‘scannability’ The majority of readers these days will scan, rather than …
// by GleaveMedia
The old adage that word of mouth wins customers is even more true in this digital age but these days many people will then use a search engine just to check out that recommendation. What happens next is the decider before buying or moving on and it appears that there is significant research that demonstrates …
Seven steps for dealing with negative online commentsRead More
// by GleaveMedia
We work with a wide variety of clients that cover many differing business sectors so we get to see a large number of campaigns both managed by ourselves and customer led. This particular customer had collected data on the website knowing it to be important and needing a way to contact those interested with a cost …
// by GleaveMedia
Having great business data is a key element of any strong email marketing campaign and it is often overlooked. You can have the best campaign that is let down by poor data so your results are similarly poor. This overall isn’t surprising as lets face it when planning any campaign you have so much to …
// by GleaveMedia
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
// by GleaveMedia
We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You …
// by GleaveMedia
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so …
Resuscitating inactive subscribers on your email marketing campaignsRead More
// by GleaveMedia
Sometimes it pays to think outside of the box. This is especially true when trying to keep your brand fresh and uniform across the variety of social media platforms that your customers visit every day. Here are four ways you can keep your brand on course through using social media: Discover and Track Reputational Risks …
Innovative ways brand managers can use Social MediaRead More
// by GleaveMedia
Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met …
// by GleaveMedia
You will by now have heard all about how eBay has managed to allow someone it didn’t want access to the data of its UK users, what this means is that your details that you have given to eBay are now potentially in the hands of someone else for gain or just plain pain – …
Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.