Digital Marketing Agency based in Exeter
// by GleaveMedia
B2B email marketing can be the cornerstone of your advertising strategy. In fact, according to the Direct Marketing Association, an effective campaign can show a 40-to-1 return on investment. Those figures are hard to argue with. The key word is “effective.” You need to follow best practices to get your message to the decision makers …
Data and Design: Your Successful Business-to-Business Email Campaign, Part 1Read More
// by GleaveMedia
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful …
What data every business should collect for the best email marketing campaignsRead More
// by GleaveMedia
As a business, you depend on emails as a big part of your advertising campaign to engage consumers. However, you may have experienced more non openers from your recent email marketing efforts than you’d like. There are many reasons why people don’t open their emails. The worst is that they simply don’t want what you’re …
// by GleaveMedia
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made …
Four steps you need to take in planning your email marketing campaignsRead More
// by GleaveMedia
A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and …
How to create Email Campaigns that can be read by everyoneRead More
// by GleaveMedia
There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on …
// by GleaveMedia
The question always asked is ‘did they open the email, who clicked and how many?’ Its good when anyone goes beyond the click and looks to measure those conversions and even follow up on the click throughs but this ready availability of statistics do not capture all the important responses to a marketing email newsletter. …
What do people do when they receive a marketing email?Read More
// by GleaveMedia
Email Copywriting is something of an art form to make the recipient want to read, open and hopefully click on any web links within that email, so these are our five best practice tips for writing effective email copy. You need to write for ‘scannability’ The majority of readers these days will scan, rather than …
// by GleaveMedia
Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met …
// by GleaveMedia
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
// by GleaveMedia
We always get asked how to we know if our campaign has been successful, and without doubt having at goals in place is critical, so here are some measurements you may want to consider as goals for your next email campaign. Open rates How many of the people who received the email actually read it? …
Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.