Following the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans. Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of. Being …
Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …
Why invest in Search Engine Optimisation?
We often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment? We believe that a business that invests in SEO will see results in many ways, these include: Increased revenue and profitability Generate targeted leads and relevant traffic Get those customers who are interested in your …
Facebook training for Charities in Plymouth
At the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’. We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity. Using case-studies, campaigns and a warts …
Getting your ecommerce site ready for Christmas
As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website …
five ways to create amazing customer surveys
We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys. 1. Do your research Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products …
three top tips for content writing for search engines
Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines. Find your correct keyword and make sure you use it Be sure to select a relevant key phrase so this can be the primary keyword for your blog …
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Business Social Media Strategy
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.
How to get the best out of your Email Marketing
Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing. Any email marketing needs to be planned with real care so it can be interesting and most of all …
Social Media for Business
Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with …
How long do SEO results take to show?
Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run …