Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
How to improve your email marketing
Improving your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we …
Five great ways to make email marketing work better for your business
Five great ways to make email marketing work alot better for your business, these are fairly simple but we know from experience if you follow these great tips you won’t go far wrong. Great data – this has to be one of the key factors in any email marketing campaign, how is this data segmented …
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different types of email marketing
Email marketing comes in lots of different shapes and sizes so when your business considers what type of email to send to its prospect list or client lists you should know that one size does not fit all. Like many businesses you will have some clients that will respond better to a regular email newsletter …