We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder.
1. Know your customers better than they know themselves
You will i’m sure heard this before, so identify your top customers, if you can your best 100 customers. When you’ve done this monitor what they order, make sure you know how often they come to your business and/or website then when you have this info make them feel very very special. Recent marketing surveys suggest that developing a strong and fiercely loyal customer base will drive a strong word of mouth campaign that is probably worth more than you’d be prepared to pay in straight forward advertising.
2. Continually review all your marketing
If you can work out where your sales and enquiries are coming from you will understand where your marketing is working and where it isn’t. The trick is to then be able to drill down and track sales and value of sales as apposed to just repeat visitors, if you can do this you’ll achieve a real goldmine of useful information.
3. You have something that can open new sales – find it
Your data is a goldmine of information, maybe a segment of your customers always buy one product or colour – if you can find this share it with your staff to encourage more people to find that special ‘thing’ you offer.
4. Training
When you have drilled down and discovered where the ‘gold’ in your data is, why not share it with all your staff as some will already be using this to gain more sales, so why not help all of your staff be more successful?
5. Listen to your customers
On the internet there are an abundance of review sites which collect feedback on business like yours and maybe even yours, listening to what customers have to say about your business on these websites gives you a quick way to offer concrete feedback to your staff, directors, and marketing team.
So there you have it, five ways to use your business data, if you want help to make the most of your data or discover the hidden ‘gold’ then why give the team at mailPDQ a call, we’d love to help – 01392 241653 or contact us through the website here.
