Digital Strategy for 2022

There are more digital technologies available than ever before, and there are more channels you can make use of in your digital strategy for the upcoming year. That being the case, it can be a little bewildering to establish the ideal strategy for your organization. In order to cut through all the confusion, you should start by considering what your organizational objectives are, and then focus on those digital strategies that are best suited to helping you achieve those goals. Here are some simple suggestions for building a winning digital marketing strategy for 2022.

How to use social media 

Probably the hottest platform among all social media outlets is LinkedIn, and that should align with your business goals, since LinkedIn is the one platform most dedicated to the business person. This doesn’t mean you should abandon the other platforms, especially if you’ve been achieving good results from them, but pay a little more attention to LinkedIn. The platform is constantly introducing new features that are advantageous for business people, and that drive better results for business pages. It’s no coincidence that the platform has been gaining new users at a fantastic rate.

Best practices for your website 

Definitely make maximum use of social proofs, primarily in the form of customer reviews. Nothing is more effective at persuading someone to buy than a positive review by a peer. This has been demonstrated frequently, and you need to have this powerful force operating on your behalf as part of your new year strategy. Include informative and useful blogs on your site, so users can come to see you as an authority in your field. Include more longtail keywords in your website content, so as to align better with voice searches, which are growing exponentially in popularity.

Setting a content schedule 

If you haven’t already done so, take the time to research the optimal content schedule for new posts on your various channels. This means determining the right frequency of posting, and the right channels and platforms to post on. Your posts should all be delivered to those outlets where your target audience is listening and available to receive your message. When you have this information, it will be a simple matter to actually set the schedule and have posts done automatically, rather than in manual fashion.

Stay flexible 

Almost every year, certain trends pop up and become powerful drivers of marketing methods, so you should be alert to the possibility when such trends occur. Be prepared to incorporate fast-breaking developments into your digital marketing strategy, so you can benefit by them. Your marketing strategy should include a balance of well thought out, pre-planned tactics, as well as several trending ones that can be of great value to your organization.

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The businesses that succeed will be the ones that make marketing to their customers integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no-obligation conversation.