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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

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CRM to Create Crowdsourced Process Improvements

You are here: Home / CRM / CRM to Create Crowdsourced Process Improvements

9 June 2017 //  by GleaveMedia//  Leave a Comment

A well planned customer relationship management or CRM system can be a great differentiator for your growing business. If you have the ability early on to capture important information about the type of customers you have, their buying habits and interests and the ability to analyze and synthesize this information to your benefit, you have the ability to not only maintain powerful, long-lasting customer relationships, you also have the ability to grow your business exponentially through referrals and repeat business.

According to a study published in Forbes magazine, a fully implemented CRM in a business such as yours has the potential to grow sales by 29%. The CRM can be a powerful tool to help you reach the pinnacle success in the type of business you are engaged. One of the ways your CRM provides a tremendous value to you, particularly as you start out, is through crowdsourcing your customers for feedback on your business processes. Soliciting customer feedback and participation in evaluating how you do business allows you to improve your business and strengthen their loyalty and commitment to the products and services you offer.

The Importance of Crowdsourced Process Improvements

Your CRM is a hub for managing customer information and interaction. If you think beyond a myopic use of the CRM as a data gathering tool and broaden its reach to include email, social media and other forms of dialogue and communication, you have in hand a powerful tool for developing a better customer profile and managing expectations. Information that is gathered through the CRM is captured in real time and represents a way to capture instant feedback relative to the way you do business and how your employees meet and manage the needs of your vital asset.

Crowdsourcing involves the inclusion of all aspects of your business and the sales cycles, from customer service representatives to management to the sales team to the very customers themselves. Feedback elicited from the feedback can be fed to the different functions within your business to better understand:

  • What went right with the sale/transaction?
  • What areas of improvement are present?
  • Is this customer more likely or less likely to continue a business relationship with us?

Harnessing the power of the CRM to engage the customer is an important way to derive tremendous value from your system, we help many businesses do just that. For a no obligation conversation then please call us on 01392 241653 or contact us through the website here.

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Related posts:

  1. The Importance of Small Business sales automation
  2. What is Beyond CRM for My Company?
  3. Should I Consider a Cloud Based CRM?
  4. The five clear benefits of CRM Software for small business

Category: CRM, Online MarketingTag: CRM, Sales Auto, top tips, training

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Marsh Barton
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Gleave Media Ltd
Gleave Media Ltd
Based on 33 Google reviews.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
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Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
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Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
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Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
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Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.
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lewis martin
2020-01-26
excellent service highly recommend - Bamboo Hair & Beauty

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