A well planned customer relationship management or CRM system can be a great differentiator for your growing business. If you have the ability early on to capture important information about the type of customers you have, their buying habits and interests and the ability to analyze and synthesize this information to your benefit, you have the ability to not only maintain powerful, long-lasting customer relationships, you also have the ability to grow your business exponentially through referrals and repeat business.
According to a study published in Forbes magazine, a fully implemented CRM in a business such as yours has the potential to grow sales by 29%. The CRM can be a powerful tool to help you reach the pinnacle success in the type of business you are engaged. One of the ways your CRM provides a tremendous value to you, particularly as you start out, is through crowdsourcing your customers for feedback on your business processes. Soliciting customer feedback and participation in evaluating how you do business allows you to improve your business and strengthen their loyalty and commitment to the products and services you offer.
The Importance of Crowdsourced Process Improvements
Your CRM is a hub for managing customer information and interaction. If you think beyond a myopic use of the CRM as a data gathering tool and broaden its reach to include email, social media and other forms of dialogue and communication, you have in hand a powerful tool for developing a better customer profile and managing expectations. Information that is gathered through the CRM is captured in real time and represents a way to capture instant feedback relative to the way you do business and how your employees meet and manage the needs of your vital asset.
Crowdsourcing involves the inclusion of all aspects of your business and the sales cycles, from customer service representatives to management to the sales team to the very customers themselves. Feedback elicited from the feedback can be fed to the different functions within your business to better understand:
- What went right with the sale/transaction?
- What areas of improvement are present?
- Is this customer more likely or less likely to continue a business relationship with us?
Harnessing the power of the CRM to engage the customer is an important way to derive tremendous value from your system, we help many businesses do just that. For a no obligation conversation then please call us on 01392 241653 or contact us through the website here.
