During our travels around the UK we come across lots of interesting uses of technology, perhaps the most catching of recent times has been the use of QR codes by estate agents.
The estate agency business traditionally produces lots of property details nicely printed to hand out to prospective tenants. I would second guess that lots of these are simply wasted, ripped up, scribbled on or simply thrown away. So how does technology help this, well for this business the lettings listing are accessible by QR code, no printed media at all and they are shared on the window (as in the photo) and all printed media, newspaper adverts etc etc. Scan the QR code with your mobile and you get the latest letting listings, no printing and 100% up-to-date AND you can then embed calls to action, enquiry forms etc making a seamless enquiry portal.
This is very much a ‘win win’ for the business and the consumer;
Save costs – cutting down dramatically on printed media
Environmental benefits – far less paper is used/wasted
Embrace consumer demand – the listing is delivered to the consumers mobile, is always fully up-to-date
Differentiates you from your competitors – yes are your competitors churning out the endless lists and when a potential client contacts them, go ‘sorry that one has gone’ etc etc
Smarter way of working – embracing new technology and changing working practices for the better has to be a good thing doesnt it?
So if your business needs a different look on its Online Marketing why not give us a try, we have numerous satisfied customers and love working with proactive businesses, please get in touch here.