Tag Archives: gleavemedia

five ways to create amazing customer surveys

We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys.

1. Do your research

Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products do you want to buy from us?” may not turn up as many good ideas as asking them about specific subjects.

So why not look at your webstats and see which are you best selling products or if you don’t sell online yet  your top content pages, if any are similar then why not use this as a starting point for your survey?

2. Draft your questions

This is controversial I know but we think for best results, try and make your survey no more than 10 questions.  Most of us have short attention spans and if you bombard your email list with lots and lots of questions you completion rates will fall considerably.  Also a Yes or No answer to your questions is great but it won’t give you as much information as a free text box, they will just take more time to collate – but do you want great research to act on?

3. Can you offer an incentive for completing the survey?

Why not come up with an incentive to encourage completion of your survey, this doesn’t have to be cash – Premier Inn for example offer a cash draw for x participants, others may offer an ebook – think different to get people to participate, you won’t regret it.

4. Make your survey work well online

Many web companies will tell you they can hand code you a survey that looks great and works amazingly, why bother just head over to SurveyMonkey or Google the phrase Online Surveys to see what best suits you, these automated surveys can do a lot of the hard work for you and some even offer a free survey solution to trial on…. You generally find the paid upgrades offer some great features like automated follow ups and a custom URL for your survey and stats on sending and the like so don’t be afraid to splash out the costs aren’t significant, on SurveyMonkey a paid plan starts at just £24 per month.

5. Ensure you publicize your survey to prospects, customers and your target audience

Once you have your survey all ready to go, make sure you then tell people about it, some location could be;

• Your business or personal website
• At the end of your news updates
• Included in email newsletters
• On your social media profiles

Don’t forget your target audience may not have time to complete the survey first time, so make sure you tell them once, then again and then again – you want to ensure it gets high completion rates so you have the best feedback to act on.

So there you have it our top five tips to make your online survey amazing, at GleaveMedia we can help integrate your online survey into any Digital Marketing plan and help your business achieve it s targets, just get in touch here.

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selling on ebay

eBay thoughts and predictions for 2012

So 2012 promises to be a great one for eBay if your business sells online then the chances are eBay should be a part of this strategy.

So our top five predictions for 2012 are;

1 – Top Rated Status

This is going to be even more important to have, you don’t necessarily need this UNLESS you want to power your sales forward. There is no doubt that Top Rated Status when achieved adds alot to your sales channel on eBay.

2 – Named Label Stores

We think eBay will continue to get more named label stores onto the site, they succeeded with Debenhams a while back and more will follow of that we are sure.
http://www.alistairgleave.co.uk/2009/10/debenhams-outlet-on-ebay-and-amazon/

3 – Second Hand

We have heard enough news reports about how people are cutting back and buying less, so why not offer them second hand, maybe you have new product that has been returned. You cant sell this as new BUT eBay gives a great market to sell as one owner?

4 – Amazon

I know this post is about eBay but you need to consider Amazon, it is getting more and more popular and you need to seriously consider this as a new sales channel.

and finally 5 – don’t forget mobile

Continued growth in mobile means you just cant forget how important catering for this market is – on ebay you cant do much about this, ebay makes the site mobile ready, just think about how you could bring it into your strategy.

So their you go our five predictions on eBay for 2012, if you business needs help with its ebay selling then why not get in touch now to see how we can really make a difference?

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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GleaveMedia in the local press #exeter #customercare

We are delighted to be able to share with you the great news that we are featured in the Exeter newspaper the Express and Echo, the story highlights our 100% focus on customers being at the heart of all we do.

“I wanted to work more with small and medium-sized enterprises (SMEs) to develop inbound marketing strategies and to focus more on getting real benefits for customers and helping their businesses grow.”

Alistair Gleave

Link to the story in the Express and Echo

So if your business needs a new look at its strategic online marketing we’d love to here from you, contact us here.

Please come and join us on facebook click here, don’t forget when you get to facebook click LIKE at the top of the page to keep uptodate.

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GrowMyCharity launches in North Devon

Friday 13th May the launch of GrowMyCharity.com a collaboration between GleaveMedia and Jackie Dawkins. Why you may ask, well we have both been working with charity clients for a number of years and wanted to find a way to support charities of all shapes and sizes to grow and flourish by providing them with resources, ideas and tools.

Our opening event saw a number of charities come along for an opening presentation and group discussion on online marketing for their charities, something close to our hearts, and where we believe we can offer real value and support to charities.

The site and events will grow significantly over the coming months with more resources, information and guests posts etc, please come and join us on our newFacebook page here.

We’d love to see you at the next event at the wonderful Seale Hayne on June 22nd and you can book a FREE place for your charity here http://growmycharitysh.eventbrite.com/

 

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