We all know that we need great photos to share with our great content, visual marketing is so important and potentially one of the easiest things to do for any small and growing business. To put it plainly the benefits of using strong imagery to support your brand should be top of your todo list.
So how do you get it right, for some businesses we work with its a really difficult task for them even too difficult sometimes, but it shouldn’t be, if you have one the latest smartphones then you already have a really good camera and these are our top tips to drastically improve your photo taking.
Always try to make use of natural light, so for example if its a bright sunny day then get outside, anything with natural lighting is likely to look far better and easier to shoot – simple point if you don’t have a professional setup then make use of everything natural.
What is the story?
Too many times we see images that don’t support the brand your trying to push, do not use an image just because you can, make sure it supports the story that goes with the post, for example if your post is about a wedding event then the picture should be about that event. We know this is simple but you’d be amazed how many times we come across images that just dont support the story.
Don’t be afraid to edit
Editing any images almost becomes a dirty word, with all the trickery that you can get these days. So if you do need to edit just dont go crazy on it, keep it simple and think back to any editing to support the story.
This is a ket one for us, please please please keep your photos natural, a staged photo just looks wrong in so many ways and could potentially damage your brand, so make the effort to get natural photos, maybe its customers or staff smiling in your store?
So there you have it, just some of our top tips for taking fabulous photos for social media, if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.