With spring right around the corner in the UK, it’s time to unveil those spring campaigns that you’ve been hatching all winter long. The great thing about the spring time is that there are so many appealing events associated with the season, that you can easily coordinate your campaign so it will blend right in with one or more of those special events. If you haven’t had much time to give it some serious thought, here are some ideas you might want to consider for your spring marketing campaigns.
Mother’s Day campaigns
There are all kinds of products which might be big sellers around Mother’s Day, starting with flowers, jewellery, teapots, cups, and specialty teas, chocolates, mugs, and even gardening gifts. If you can tie in your promotion with Mother’s Day, you’re bound to experience an uptick in sales, simply because the day itself is so popular, and virtually everyone in the country will be obliged to purchase something special for Mum.
Winter stock sales
One great way of unloading your winter stock is to tie it in with a springtime promotion, offering your customers a discount on all your winter stock, so you can make way for new incoming stock. You can label it your ‘Almost Spring’ sale and make a strong connection to the coming season, and that could put your usual customers in a buying mood.
Spring cleaning sales
If you happen to sell any kind of cleaning products, spring is the ideal time to advertise them, because it’s very often a time when people think about a major cleaning effort anyway. By coupling that natural inclination to a promotion of your best-selling cleaning products, you just might catch your customer base in the mood to make several large purchases.
Flowers and gardening ideas
There’s no better time of year to get out in the garden, preparing it for another season of fresh flowers and other attractive plants around the house. There are so many gardening tools, accessories, and even plants which might be needed to produce those beautiful summer flowers and shrubs, that almost anything you have in that line has the potential to be a big seller.
Sporting events promotions
Spring always brings about a number of sporting events which capture the public imagination, and it would be a great idea to couple your springtime promotion or campaign with one or more of these events. Football season ends, the Grand National happens in April, the FA Cup Final is in May, and the Cricket World Cup also is staged during late spring. Use the popularity of these events to piggyback your own campaign on to them and enjoy some really significant springtime sales.
