Sometimes it pays to think outside of the box. This is especially true when trying to keep your brand fresh and uniform across the variety of social media platforms that your customers visit every day. Here are four ways you can keep your brand on course through using social media:
Discover and Track Reputational Risks
In building a successful brand, it is important to keep your eye on the potential risks to the company’s reputation. As the landscape of social media platforms change with trends and social media users, what are the potential risks to your brand reputation? How are these risks manageable?
Social Media Focus Groups
Social media platforms are a precious resource of honest customer feedback. Focus on these comments to find out what people really think about your brand. They will also likely be mentioning any of your competitor’s brands, giving you an opportunity to find out where to spend more time and resources in brand development for your business.
Position Yourself Ahead of Time
When you know what your customers are thinking, you are in a better position to take the next step. You can know what they want and have it waiting for them when they are ready for it. This kind of positioning makes sure they have what they want and it gives you more time to prepare a uniform brand across multiple platforms.
Learn From the Pros
This is especially beneficial if you have a new brand or up-and-coming, So study the freely available public data all of which you can glean from social networks – search.twitter.com anyone? You will find there is a multitude of data that can tell you all about your competitors and their customer base. This information should give you a wealth of background knowledge on your competitors and how these customers react to new brand products.
When you need fresh ideas and innovative strategies, look to social media platforms as the go-to source of information and inspiration. These ideas can help meet your brand-building needs while giving you fresh approaches to utilize in brand conformity. This is where Gleave Media can come in and help you plan, stratagise and then deliver a first class experience for your customers placing you ahead of your competitors, if this sounds like something you business could do with then please get in touch for a no obligation discussion, we’d love to hear from you.
