How to measure the success of your email campaign

We always get asked how to we know if our campaign has been successful, and without doubt having at goals in place is critical, so here are some measurements you may want to consider as goals for your next email campaign.

Open rates

How many of the people who received the email actually read it? This number is calculated by monitoring the download of tracking images inside each email and gives a fairly reliable indicator of how many people have actually seen your email.

Click through rates

We always recommend links on your emails, as its great knowing how many of the people have opened the email but wouldn’t it be great to know how many have actually clicked on a link, and what link at that? with mailPDQ you can.

Forwards

Wouldn’t it be great to know how many people actually used the “send to a friend” function to forward the email, with mailPDQ you can.

Unsubscribes

This always leads back to questioning the data you use in the first place, so how many people chose to unsubscribe from further emails using mailPDQ’s built-in unsubscribe system?

Conversion rate

If you directly sell products online then you should measure how many people who clicked through went on to actually buy your product(s) or perform another action you can track? And in mailPDQ you can use Google analytics  to record all these actions and then link them back to the relevant sources, including of course your email campaigns.

The most important measurement that you can get isn’t these actual numbers but the change in these from one campaign to the next – this is commonly called the trend.  The trend should be closely watched as after each campaign is sent use it to make appropriate changes, then these accurate measurements will tell you if you’ve had an improvement or not.

 

If you want to talk about how a professional email marketing campaign can achieve real results for your business then please get in touch here.