LinkedIN often referred to as the ‘Professionals facebook’ has branched out more and more since its IPO in early 2011. One of these key developments is bringing together people who work with OR who want to follow what a specific company posts. So with this in mind in February 2012 the LinkedIN Follow Company button was launched, this basically gives the ability for a company to add this button to their website, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.
You can check out ours on the navigation menu on the right hand side OR you can check out GleaveMedia on LinkedIN – don’t forget to click follow .
So how does it work?
Click on the Follow Company button and, as long as the user is logged into LinkedIn, they will automatically “follow” the company. If they are not logged on, a box will appear asking for the user’s LinkedIN details so they just type those in and they will automatically begin to follow the company.
Companies will then be able to engage directly with you from their Company Page on LinkedIn and through any status updates they post. These status updates will appear on your LinkedIN homepage.
Why would I follow a company on LinkedIN?
Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.
And to get your follow company button head over to the linkedIN developer portal here.