So did you ever think it would happen, a 100% online retailer opens a bricks and mortar store? Well it has happened for a mere 5 days ebay has ventured onto a street just off London’s busiest – Oxford Street for a short run ‘pop up’ store. In ebay’s words for those that cant face the hassle of Oxford Street, they can just pop in during those busy 5 days…
The ebay shop is stocked with around 350 ebay bestsellers, everything from £12 bottles of SJP perfume to more expensive things like flatscreen TV’s and digital camers all bought with your smart phone.
Of course we’ve had in recent times traditional retail brands such as Debenhams really embrace online retailing, so maybe we shouldnt be surprised on this role reversal, after all no matter the amount that people spend online – the high street is still where the majority of people are at and the they still like to touch and feel before they buy.
