Online reviews are critical for any business they help a customer determine what others say about your business, so if they’re so important how do you go about collecting them?
These are our top five tips.
- Create Review Links To Share
This surely is a must for any business, simply create an easy link for your existing customers to use, directing them to the review portal that you’re using, be that social media or Google. - Then add these review links to your email
As a business you probably send loads of emails every week, so why not add this review link to the footer of your emails so everyone has the opportunity to see and act on it. Also why not make it a bit different, something like
Love what we do? Review us here <insert Google or SM review link> - Make sure this link is always promoted
It is easily done to forget about what you’re creating but don’t do that, keep the link available for customers and don’t be afraid to add into a conversation, be that face-to-face or online – ask for a review at every opportunity. - Can you embed a review widget onto your website?
If you can try and add a review widget to your site, you do this so all reviews are live AND it will definitely help with social proof. - If you have a Facebook page, make sure your review tab is visible
We come across a number of visitors who simply go with the standard FB page setup and hide the review tab, which is a waste – if you’re collecting reviews make them easy to find and for others to read.
So there you have it our top five tips for collecting online reviews for your business and getting your business great reviews shouldn’t be an afterthought – the businesses that succeed will be the ones that welcome feedback from customers. If you need help in ensuring your business is working correctly then please call us on 01392 241653 or talk to us through the website here for a no-obligation conversation.
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