Tag Archives: website development

What your online business can learn from the High Street

Tablet ComputerIt seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.

Customer Service needs to be amazing

If  want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund.  A customer service attitude that puts ‘me’ the customer first is always going to be a winner.

On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?

Dont forget your Brand

Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it?  This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.

On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!

What is the latest trend?

Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed.  HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!

So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names?    One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that.  With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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Contract Cleaning Exeter

New website for Exeter Contract Cleaning Company

We are delighted to have been chosen to develop the new website for Exeter Cleaning Company, Elite Cleaning Devon who have been cleaning offices, shops and business premises throughout Devon for over twenty years.

Elite Cleaning have a team of carefully trained cleaning staff and supervisors who understand the importance of clean premises for staff health, safety and morale and also to create excellent first impressions for your business or to help accelerate the sale or rental of a property.

We replaced the old website they had with a far more SEO focused solution, that is both easy to use and manage but also allows the customer to manage the site themselves.

You can view the website here http://www.elitecleaningdevon.co.uk

GleaveMedia don’t hide behind any geek speak when building and developing any web solution, all sites are delivered with full training and support so our customers know how to make best use of the site to gain relevant traffic.  If you want a new and fresh approach to website development that actually works for your business please contact us here.

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Shine Website

new website for Shine Charity Recruitment

We are delighted to announce another new website for a valued client Shine Charity Recruitment, this is coupled with ongoing SEO and Inbound Marketing support.

I chose Gleave Media as I had known Alistair for about seven years and knew he had the experience of working with small businesses, the ability to understand my target market and exceptional experience in online marketing,”

“….this has resulted in Shine being listed top in unsponsored Google results if you search on charity recruitment south west…”

Jackie Dawkins, Director, Shine Charity Recruitment.

We also have managed a number of Online PR Opportunities for Shine and this has seen them featured in the Industry ‘bible’ The Drum – The Latest in Creative Design and Media, you can read more here.

So if your business needs a professional look and feel that works in search engines drawing traffic and sales lead in, then please get in touch through our contact form here – or enter your details in the form below to be added to our enewsletter.

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Curwell Windows

New Website for Double Glazing Company in South Devon

GleaveMedia are delighted to announce a new website for Double Glazing specialist Curwell Windows of Teignmouth.

Curwell Windows have been manufacturing and fitting double-glazed windows, doors and conservatories in and around the Teignmouth area for more than 25 years. Their showroom is located at Station Business Park, Teignmouth, which is situated behind the train station.  Curwell Windows is a family-owned business that prides itself on the quality of our products, with a fitting and back-up service to match. Not to mention our 12 Year Unconditional Guarantee on all aspects and parts of our windows, doors, conservatories and facias, soffits and guttering.

We are delighted to have built Curwell Windows a full CMS website allowing them to control and manage every page themselves, with the site the Curwell team got full training and support to ensure the site doesn’t just look good but it works in generating sales leads!

If your business needs to supercharge its web presence and get supported in this exciting and fast developing world then please get in touch using our contact form here.

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GrowMyCharity launches in North Devon

Friday 13th May the launch of GrowMyCharity.com a collaboration between GleaveMedia and Jackie Dawkins. Why you may ask, well we have both been working with charity clients for a number of years and wanted to find a way to support charities of all shapes and sizes to grow and flourish by providing them with resources, ideas and tools.

Our opening event saw a number of charities come along for an opening presentation and group discussion on online marketing for their charities, something close to our hearts, and where we believe we can offer real value and support to charities.

The site and events will grow significantly over the coming months with more resources, information and guests posts etc, please come and join us on our newFacebook page here.

We’d love to see you at the next event at the wonderful Seale Hayne on June 22nd and you can book a FREE place for your charity here http://growmycharitysh.eventbrite.com/

 

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