Tag Archives: training

Social Media Training in Exeter for Charities

Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

Ashley Wyeth, Corporate, St Loye’s Foundation

Had a brilliant time and have got some really good ideas to share with other charities

Holly, Headway Devon

 

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South West Travelwise

Social Media Training to local authority travel group

Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

“Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

Recommendation from a Travel Plan Officer attending the seminar

For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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How to write great email marketing subject lines

So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line?

Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you.  In other words what makes YOU open any marketing email that you receive? The subject line may be short but it has probably the biggest impact on whether your campaign will succeed or fail, so give it some serious thought.

Below our top 8 ways to create a superb subject line;

Time

Give it some time to get it right, if necessary write the email THEN add the subject line, don’t just rush into it.

A/B Testing

The mail system we run – mailPDQ  gives you the chance to test A/B which subject lines work best, try it out and use it either on the actual send or a few days before take say 10 email and A/B test those first.

The best thing about split testing is that the results will generally surprise you and will lead you to write better subject lines in future as you understand your audience and what they need.

Personalisation

Again our email system – mailPDQ gives you the opportunity to add the first name or company name of the subscriber in it.  These emails have always historically performed better than those that just have a subject line.

Urgency

If your email is about a special offer, add a time limit – “ends this Friday”, then set up a series – “just 1 day left to claim”.  The basic rule, urgency increases action.

Be aware of spam

Don’t write with free, enlarge, cheap etc . These will just end up in the spam filter and your efforts wasted, our system mailPDQ (insert link) allows you to spam test emails before they are sent, use it.

Subject line, is it good enough?

Before you send, do a test (to yourself) and ask is this the best I can do, does it do what it says on the tin? If not the go back to the start – don’t waste this effort.

Relevancy

It follows if the subject line isn’t relevant to the recipient then why send it, it also means that the subject line reflect the content of the email.

Space

Don’t waffle, get to the point in a succinct way, clear concise and accurate with remarkable email content and you are sure to increase the open rates.

So whats the best subject line you have seen, any other tips you would like to share? Please leave in comments….

earlier posts from our blog: email Marketing top tips

Shameless plug – we run our own email marketing system, you can read more click here and sign up for our newsletter below.

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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Social Media Training in Exeter

So you have set up your Twitter and LinkedIn profile, now what?  Over the last few years Social Media has become THE buzz phrase of a many a marketeer, be it tweet that or facebook something else.

The chances are in your business you dont have time to get upto speed with what you need to be doing – you need social media training from a team that knows the retweet from the check in, a team that prides itself on working for your business, we dont claim to be a twitterati or in any great lists, we just know our stuff.  Social media covers numerous identities including forums, blogging, podcasts, wiki;s social booking marking, forums, the list really does go on and on and we know how it can work for your business.

Every Business has its own unique social media challenges and we believe in designing training programs for your business that take account of your social media needs.

Your business needs to making the most of these opportunities, the sort of things we cover in these social media training sessions in Exeter are;

  • Setting up your social accounts and managing them
  • How to create great content
  • Monitoring what people are saying about your business online
  • Using Facebook, LinkedIn, Twitter and YouTube
  • Building Social Media in with your Marketing Strategy
  • Managing negative effects on Social Media
  • Best practice for your Social Media
  • Blogging and blogging well

With costs starting from just £250 (+mileage) for a half day, to find out more please use contact us now.

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