Tag Archives: social media

Social Media Training in Exeter for Charities

Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

Ashley Wyeth, Corporate, St Loye’s Foundation

Had a brilliant time and have got some really good ideas to share with other charities

Holly, Headway Devon

 

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ebay image recognition, making buying easier – possibly!

If you already have the Amazon app you will know how easy it is to use, you simply find a product in a High Street store you like, scan the barcode and hey presto this is how much it costs on Amazon, and do you want to order? – you’re standing in the shop, no problem click this button and the product you have touched, checked out and verified in that high street store is now ordered through Amazon.

Well eBay is taking this further having just announced that they are to add an image recognition tool to its mobile apps by the end of this year, what does this mean for all of us with the mobile app?

In simple terms as we see it you could take a picture of say a pair of shoes and then the app will recognise the product and use it to instantly scour the eBay site for the product….. No need to scan the barcode as with Amazon, just take a picture and the mobile image recognition software would ‘recognise’ clothes or goods, then use that information as what it thinks is the most appropriate search term within eBay, instantly bringing up auctions with similar images.  Again you could then order and checkout as you go.

For an already embattled High Street this means that the power really is in shoppers hands, you could walk and scan and compile a shopping list with the High Street picking up all the fixed costs for your online shopping and actually order online where potentially it is likely to be cheaper.

How should the High Street respond? Well i think one of the key things (amongst many) needed to be done is to concentrate on the overall shopping experience. Stores need to have keen helpful staff who provide a great experience, let you touch and feel the products and make you feel valued as a customer.

Without a doubt competition is fierce and its getting fiercer it will be interesting to see who can rise to the challenge and which retailers fail?

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Social Media Seminar for Charities in Bristol

Well we are at it again, this time a new Social Media Seminar just for Charities in Bristol. This is another of our free online marketing seminars, this one held on 18th November at Milsted Langdon’s Offices in Bristol .

The seminar will give an insight into how social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

I’ve learning how to use my Twitter account more effectively – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

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South West Travelwise

Social Media Training to local authority travel group

Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

“Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

Recommendation from a Travel Plan Officer attending the seminar

For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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thistle_exeter

10 ways to get more facebook likes

With literally millions of Facebook pages gaining new fans every day, even though the button changed from become a fan to LIKE so it can be more socially shared on external sites – you are still are effectively a FAN.

The question therefore for all business is how to get more LIKE’s, as more LIKE’s mean more people spreading your message on their walls.  Here are my top 10 with some examples.

  1. Update
    Yes the simplest usually is the best, if you create a page then please update it, you can’t just expect people to LIKE you if you dont update it. Its simple and easy to do and make sure you create a mixture of content, links out to other sites as well as yours, images and status updates.
  2. Suggest to friends
    When you are logged in as admin you can by a tab on the right hand side suggest to friends, if they are good friends why wouldnt they LIKE your page.
  3. Ask
    The image above came from the Thistle Hotel in Exeter, and guess what they are using traditional media to simple ask, please like us on Facebook and here is the URL to use, they also offer an incentive (see below).
  4. Offer incentive – with reveal tab
    You can offer a reason for someone to LIKE your facebook page, Thistle use an incentive of first to hear about special offers, discounts etc.  You could take this one stage further if you are an ecommerce site and use reveal, whereby a user has to LIKE you to see the next tab that is maybe a discount on their first order.
  5. Connect to Twitter
    Unforgivable this not to connect the two, whatever you do ensure you keep them on separate tabs (facebook.com/gleavemedia) and you can use a free app from the likes of Involver to do this.
  6. Enewsletter promotion
    If you have a facebook page then mention it, in all your print media and your enewsletter, what could be simpler than sending out a newsletter with the words click here to LIKE us on facebook and a link through?  If you need an email marketing system we run a very thorough one.
  7. Memorable URL
    When you get over 25 likes you can head over to http://www.facebook.com/username/ where you can then choose your own memorable URL – we use  facebook.com/gleavemedia.
  8. Page Badges
    A simple tool you can get from facebook is the badge (http://www.facebook.com/badges/) here you can tailor the code and grab it to appear on your site, links the page and site together.
  9. Like box on your site
    Facebook has some great tools to enable your website and facebook page to coexist, head to http://www.westernrunner.co.uk and you can see on the right hand side a big box with faces of all those who LIKE the site – while you are there you can also click LIKE.
  10. More facebook friends
    Simple this one, we saved this till last, get more friends on your account, then you have more people to run through the above 9 steps with – simple really!

There are of course lots more great ways to get more LIKES on your facebook page, while you’ve read this why not click LIKE on the side of this post to keep updated.

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Social Media Training in Exeter

So you have set up your Twitter and LinkedIn profile, now what?  Over the last few years Social Media has become THE buzz phrase of a many a marketeer, be it tweet that or facebook something else.

The chances are in your business you dont have time to get upto speed with what you need to be doing – you need social media training from a team that knows the retweet from the check in, a team that prides itself on working for your business, we dont claim to be a twitterati or in any great lists, we just know our stuff.  Social media covers numerous identities including forums, blogging, podcasts, wiki;s social booking marking, forums, the list really does go on and on and we know how it can work for your business.

Every Business has its own unique social media challenges and we believe in designing training programs for your business that take account of your social media needs.

Your business needs to making the most of these opportunities, the sort of things we cover in these social media training sessions in Exeter are;

  • Setting up your social accounts and managing them
  • How to create great content
  • Monitoring what people are saying about your business online
  • Using Facebook, LinkedIn, Twitter and YouTube
  • Building Social Media in with your Marketing Strategy
  • Managing negative effects on Social Media
  • Best practice for your Social Media
  • Blogging and blogging well

With costs starting from just £250 (+mileage) for a half day, to find out more please use contact us now.

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