If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?
In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.
Your business has no focus
We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.
Do you really know your customers at all?
There can be no doubt that digital is one of the most measurable marketing tools ever. However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?
Your business is not integrated
We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week. This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.
You are loosing out to competitors who do have a clear digital plan
Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??. Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.
Your marketing is not cost effective
Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.
So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…
For many businesses we speak with social media platforms like Twitter has already made a bad name for itself. So much so, that often the first path of resistance to joining this or for that matter any of the other social networks is generally something along the lines of, “All people do is talk about what they had for lunch so why should I be part of that?” If you couple this with the facts that lots of people use social media to post either very literal updates “Its very busy driving to work” or they just look to talk – me me me me me – with little success.
So what is the right way? Well sharing your own news and showing your human side are important parts of using social media but as with most aspects it’s important to strive for balance. This balance is what we call the rule of thirds and by putting this into practice then your social media can be a far more engaging and more satisfying experience. So here is how the basic formula behind the rule of thirds works:
For this first third post about you and/or your brand, and this should be relatively easy, as you know your business better than anyone. So make sure that this third covers everything from sharing your own blog posts and news updates, to posting updates about you and your company and peoples achievements within your company.
This third is often the most difficult as you need to update about your areas of expertise but from an outside source, so by this we mean maybe shows you’ve attended or where you’ve been quoted on other websites or publications. You can also add into this news about your industry or company from another publication, blog posts from other bloggers about things that you find interesting, or websites that interest you – it is simply a matter of showcasing your knowledge on the things about which you are passionate.
This final third is where you can be yourself and engage, ask questions, answer questions, retweet or repost interesting things people in your network have shared and that interest you,so be that location related or even sport related this is what makes social media SOCIAL and its up to you to take part!
So as a final point dont think about mundane stuff to post, think about what interests you and what grabs your attention and then how you will update this online, so dont be afraid to ask a question – ‘any good lunch recommendations for Exeter’ being a case in point, as apposed to a picture of your sandwich on Cathedral green.
And finally the sales bit, if you need help with your social media or just need to clarify the tweets from the status updates then why not contact our team we’d be delighted to help,either callus on 01392 241653 or contact us through the website here.
We’ve worked with Charities for as long as we’ve been GleaveMedia, we’ve seen small charities grow and bigger charities work better by having a clearer hold on the Charity Social Media activities, but why do we work with charities?
This is a question that we’re often asked, simple answer is that its in our DNA working with those organisations that ask for help to work better and make use of these new and emerging technologies that they may not have a handle on, this is why we co collaborate on GrowMyCharity.com and you can see from our ethics policy that we put our ethical behaviour at the heart of all we do and how we work.
During this time frame we’ve presented numerous Digital Marketing Seminars across the South West covering such topics as Social Media Planning to how to communicate your cause better – you can see our last nine events on our Eventbrite profile page here and the names of most of the charities that we’ve worked with can be found on the GrowMyCharity.com website here . Also we had our Social Media Award in 2013 that saw the British Hen Welfare Trust walk away with a cheque for £500 and you can read about this on their website here: http://www.bhwt.org.uk/british-hen-welfare-trust-scoops-south-west-social-media-award/
What does the future hold? Well when we started we were teaching charities how to open Twitter accounts and now its far more about engagement of the audience on the chosen social platform and the planning that goes on behind the scenes…
So if you’re a charity and want to make use of a great resource why not head over to the GrowMyCharity.com website and see how we can help your charity or social enterprise grow.
The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.
From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…
These updates will allow any user control over what they want to see, which has to be beneficial surely?
With my school days well and truly in the past it was a pleasure to be invited to Coombeshead Academy in Newton Abbot to take part in the year ten’s business challenge day. The students were taking part in a “Coombeshead Academy meets The Apprentice” day with the emphasis on developing a campaign to raise money for the schools Ugandan Charity.
GleaveMedia were one of the local businesses who were invited to form the judging panel for the days activities. The students had been tasked to come up with a team profile and logo, a social media campaign, a bus stop poster and a fully costed proposal for a local fundraising event. The students had come up with an array of ideas ranging from a frozen drink campaign, multiple pop concerts and even an idea to host a dinner dance. The students certainly showed a great talent towards coming up with campaigns that contained the “wow” factor and being able to present their ideas clearly and enthusiastically to a panel of peers was very impressive. It’s great to see Coombeshead Academy realising the importance of getting it’s student ready for the world of work by involving the local businesses and seeing the students explore the skills that will be required of them when they enter the world of work is very encouraging.
I certainly enjoyed spending my time out the the office being back at school. It doesn’t hurt to remember we were all that age once and those school years are so very important in building the skills, ability and knowledge that will be required in the future
Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it?
By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that.
Up and down the country you will see pollsters asking your opinion, but maybe your business could take it one stage further and ask a direct question about what product they’d like you to sell, if you’re a coffee shop, ask what cakes your customers would like or how about if you own property and a commercial unit is vacant, why not ask….
Tell us what you would like to see in this unit
And as the audience you can answer by simply using the QR code or heading to a web link where you can ask ; ‘tell us what you would like to see in our vacant units’.
So what would your business have to gain from asking your audience? we’ll take the example of the property looking to rent a vacant shop unit:
1.You are making the customers of the shopping centre feel involved somehow in the development of this resource.
2.The shopping centre is seemingly closer to the community as they are asking the community and not just putting another retail unit in that can be found in any high street.
3.The shopping centre is collecting data from everyone who engages from them, could they then use this to form a focus group and get face to face with their audience?
So can you business ask your audience and get them involved in what you’ve done well or maybe you have a direction that you want to go and not sure, maybe this is stocking new products or moving into new markets, either way asking your audience can be a big help. Of course this should then be embed into a full Digital Marketing Strategy then we are the team to help, please get in touch here.
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.
This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.
The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.
You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.
So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.
Sometimes it pays to think outside of the box. This is especially true when trying to keep your brand fresh and uniform across the variety of social media platforms that your customers visit every day. Here are four ways you can keep your brand on course through using social media:
In building a successful brand, it is important to keep your eye on the potential risks to the company’s reputation. As the landscape of social media platforms change with trends and social media users, what are the potential risks to your brand reputation? How are these risks manageable?
Social media platforms are a precious resource of honest customer feedback. Focus on these comments to find out what people really think about your brand. They will also likely be mentioning any of your competitor’s brands, giving you an opportunity to find out where to spend more time and resources in brand development for your business.
When you know what your customers are thinking, you are in a better position to take the next step. You can know what they want and have it waiting for them when they are ready for it. This kind of positioning makes sure they have what they want and it gives you more time to prepare a uniform brand across multiple platforms.
This is especially beneficial if you have a new brand or up-and-coming, So study the freely available public data all of which you can glean from social networks – search.twitter.com anyone? You will find there is a multitude of data that can tell you all about your competitors and their customer base. This information should give you a wealth of background knowledge on your competitors and how these customers react to new brand products.
When you need fresh ideas and innovative strategies, look to social media platforms as the go-to source of information and inspiration. These ideas can help meet your brand-building needs while giving you fresh approaches to utilize in brand conformity. This is where Gleave Media can come in and help you plan, stratagise and then deliver a first class experience for your customers placing you ahead of your competitors, if this sounds like something you business could do with then please get in touch for a no obligation discussion, we’d love to hear from you.
This is the copy from a recent video from the In a Nutshell series….
Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t.
Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between a business, and its customers. The appropriate interaction on your facebook page will make people feel valued, as it means that their needs and desires have been acknowledged, and that your business is actively working to fulfill them.
Getting this engagement-ball-rolling, however, can be a challenge, so these are my top tips for increasing engagement, on a new Facebook business page:
Welcome visitors – If you have business premises, you’d welcome new customers when they walked in, so why not do this on facebook?
Ask a question about your products or services – Facebook is great for crowd sourcing, so why not ask your audience what they think about your products and services.
Answer a question from a customer – People love to ask things, so answer honestly, and answer so your whole audience can see. Even a simple thank you will often do, showing your appreciation that someone has wanted to engage with your business, will go a long way to building that special relationship.
Respond quickly to comments from visitors and fans – Where someone asks a question on your facebook page, ensure you reply as quickly as possible, ideally the same day.
Create a connection from facebook to the outside world – Facebook has numerous widgets and tools, that can connect your business facebook page, to your website – so use them, also ensure that you have a business focussed URL, so you can be easily found.
Remember that your business page likers, return to where they feel welcome, and where they are rewarded for being there.
These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?
1. Boring updates A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.
So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.
2. Disrespecting others Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.
3. Failing to promote others Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.
A couple of great ways to highlight others include:
4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.
5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that? We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto. The last thing you want is your business or staff in any image that bring the business into disrepute.
So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.