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Why managing your Trip Advisor profile is vitally important

Managing your Trip Advisor profile and keeping it current can be an extremely important benefit to your business, especially for those in the travel industry and the many travel-related businesses like restaurants, shopping centers, tourist attractions, and real estate agents. But keeping information on your profile up-to-date isn’t enough – you need to be actively involved with reviewing feedback and responding to it, and even trying your best to win TripAdvisor stars and awards to whatever extent this is possible.

Here are some of the reasons that TripAdvisor can have such a big impact on your business.

Reliable resource

TripAdvisor has become one of the best online sources of travel information, and its directory of hotels flights and everything associated with vacationing expands every day. It is one of the first places people go to give their opinions of hotels and all the businesses associated with traveling. This being the case, it should also be the first place you go as a business owner to see what customers are saying about your services or products.

Marketing benefits

TripAdvisor has become a very powerful marketing tool which can have a profound influence on visitor traffic and the behavioral habits of travelers themselves. Very often travelers who take the time to review a travel-related business on TripAdvisor provide very detailed descriptions of the experience, including accommodations, amenities, services, and other highlights.

This amounts to free advertising for your business, assuming that the review is a good one. If a review of your business is less than desirable, it should be an alert to you that some aspect of your business needs attention, whether it’s customer service or something else. It’s no coincidence that a recent survey found more than 90% of all travelers preferred to book accommodations for hotels when photos and detailed descriptions were available to provide desired information.

In short, many of the people you are targeting for your travel-related business make use of TripAdvisor in one way or another – and this means you should be using it to your advantage.

If you would like a non obligation chat with the team at GleaveMedia to understand more about managing your Trip Advisor profiles better then please call us on 01392 241653 or get in touch through the website here.

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