Tag Archives: online marketing

facebook insights

Facebook marketing success

As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.

This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates.  We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.

The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.

You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.

So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.


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Shopping Centre

Facebook for business

This is the copy from a recent video from the In a Nutshell series….

Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t.

Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between a business, and its customers. The appropriate interaction on your facebook page will make people feel valued, as it means that their needs and desires have been acknowledged, and that your business is actively working to fulfill them.

Getting this engagement-ball-rolling, however, can be a challenge, so these are my top tips for increasing engagement, on a new Facebook business page:

Welcome visitors – If you have business premises, you’d welcome new customers when they walked in, so why not do this on facebook?
Ask a question about your products or services – Facebook is great for crowd sourcing, so why not ask your audience what they think about your products and services.
Answer a question from a customer – People love to ask things, so answer honestly, and answer so your whole audience can see. Even a simple thank you will often do, showing your appreciation that someone has wanted to engage with your business, will go a long way to building that special relationship.
Respond quickly to comments from visitors and fans – Where someone asks a question on your facebook page, ensure you reply as quickly as possible, ideally the same day.
Create a connection from facebook to the outside world – Facebook has numerous widgets and tools, that can connect your business facebook page, to your website – so use them, also ensure that you have a business focussed URL, so you can be easily found.

Remember that your business page likers, return to where they feel welcome, and where they are rewarded for being there.

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five ways you can get social media WRONG!

These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?

1. Boring updates  A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.

So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.

2. Disrespecting others  Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.

3. Failing to promote others  Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.

A couple of great ways to highlight others include:

  • When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.
  • Why not use the endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.

5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that?  We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto.  The last thing you want is your business or staff in any image that bring the business into disrepute.

So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

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What your online business can learn from the High Street

Tablet ComputerIt seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.

Customer Service needs to be amazing

If  want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund.  A customer service attitude that puts ‘me’ the customer first is always going to be a winner.

On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?

Dont forget your Brand

Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it?  This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.

On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!

What is the latest trend?

Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed.  HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!

So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names?    One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that.  With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.


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Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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Five top tips for engaging your facebook fans

thistle_exeterFollowing the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.

Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of.  Being on facebook is not enough though, you need to be using it effectively and making time to curate your community.  So the question is how? well here are our five top tips for engaging your facebook fans;

1. Be YOU

Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?

2. Try to include images where possible

An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.

3. Keep getting LIKES

Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.

4. Post compelling content

This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?


Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!

Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?

So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..

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Target your Pay Per Click advertising

One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is.  If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.

So how do you do this, well why not ask yourself 5 simple questions

  • Who am I targeting with this campaign?
  • Where do my ideal customers live?
  • Why does my target audience need this product or service?
  • How are my competitors ranking for this target area?
  • What’s are the demographic of my potential customers?

If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.

Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location.  So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.

Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?

So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Why invest in Search Engine Optimisation?

SEO by Gleave MediaWe often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment?

We believe that a business that invests in SEO will see results in many ways, these include:

Increased revenue and profitability

Generate targeted leads and relevant traffic

Get those customers who are interested in your business to YOUR business by using landing pages that match their internet searches

Lower costs

Increased SEO as part of a digital marketing strategy will reduce pay per click spend.

You don’t need an expert in your marketing department full time, allow an experienced digital marketing agency who have all the experience and expertise to keep up to date with everything happening in the industry so you don’t have to.

Increased brand awareness

Increasing your website visibility for natural search enhances your business across the internet.

If you don’t make it easy for customers to find you then a competitor will!

Be ahead of your competitors

Your competitors are more than likely trying to get one step ahead in SEO, shouldn’t you?

As costs increase with paid advertising the competition in natural search is increasingly competitive, so you need an agency to keep your business ahead of the curve.

So there you have it, four great reasons to invest in SEO for your business and you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

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Facebook training for Charities in Plymouth

Social Media Seminar for Charities in PlymouthAt the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’.  We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity.  Using case-studies, campaigns and a warts ‘n’ all expose of this popular SocMed tool, we were able to guide them through the steps of using Facebook to engage and promote their charity.

As with all our training seminars, interaction and participation are always encouraged and we welcomed charities large and small who wanted to learn how to make better use of these new media technologies in a fun and challenging way.

We also very pleased to have Santander talking about the Santander Foundation which  funds local, regional and national charities for their work within the UK. They are committed to helping disadvantaged people through their two charitable priorities. Formerly the Abbey Charitable Trust, the Foundation was set up in 1990 and has given more than £36 million to charities in the UK. In 2012 the Foundation will be increasing its grants budget to £4.5 million.

With some great feedback and really positive results already for the charities, a very pleasing result all round!

So if you business or charity needs help making the most out of your Facebook and social media presence then why not get in touch, we’d be happy to have a no obligation chat, what have you got to lose?- get in touch here.

visit GleaveMedia on Facebook here – http://www.facebook.com/gleavemedia – don’t forget to click LIKE

A few testimonials from some of our recent seminars;

relaxed, but informative and easy to understand. Alistair was engaging and enthusiastic, providing practical examples and more than happy to answer questions‘  – Alistair Sustrans

Really useful, good to think about integration‘ – Chris Penberthy


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