Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month.
Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne Marie Morris, the Conservative Small Business Ambassador for the South West.
He said: “It was a great honour to be chosen to represent small businesses in the south west region and to listen to George Osborne talk about his own experiences growing up as the son of two small business owners.”
The Chancellor, whose mother ran a catering company whilst his father ran a textile business, also outlined Government support for small businesses, referring to them as the ‘engine room’ of the economy.
During the reception Mr Gleave and his wife, Penelope met other small business champions from the south of the country to swap experiences.
“It is the aim of Gleave Media to help other small Devon businesses grow and achieve great things, so it was a real bonus to receive recognition for myself as well as get a glimpse inside the power house that is No 11,” he added.
Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it?
By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that.
Up and down the country you will see pollsters asking your opinion, but maybe your business could take it one stage further and ask a direct question about what product they’d like you to sell, if you’re a coffee shop, ask what cakes your customers would like or how about if you own property and a commercial unit is vacant, why not ask….
Tell us what you would like to see in this unit
And as the audience you can answer by simply using the QR code or heading to a web link where you can ask ; ‘tell us what you would like to see in our vacant units’.
So what would your business have to gain from asking your audience? we’ll take the example of the property looking to rent a vacant shop unit:
1.You are making the customers of the shopping centre feel involved somehow in the development of this resource.
2.The shopping centre is seemingly closer to the community as they are asking the community and not just putting another retail unit in that can be found in any high street.
3.The shopping centre is collecting data from everyone who engages from them, could they then use this to form a focus group and get face to face with their audience?
So can you business ask your audience and get them involved in what you’ve done well or maybe you have a direction that you want to go and not sure, maybe this is stocking new products or moving into new markets, either way asking your audience can be a big help. Of course this should then be embed into a full Digital Marketing Strategy then we are the team to help, please get in touch here.
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.
This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.
The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.
You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.
So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.
This is the copy from a recent video from the In a Nutshell series….
Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t.
Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between a business, and its customers. The appropriate interaction on your facebook page will make people feel valued, as it means that their needs and desires have been acknowledged, and that your business is actively working to fulfill them.
Getting this engagement-ball-rolling, however, can be a challenge, so these are my top tips for increasing engagement, on a new Facebook business page:
Welcome visitors – If you have business premises, you’d welcome new customers when they walked in, so why not do this on facebook?
Ask a question about your products or services – Facebook is great for crowd sourcing, so why not ask your audience what they think about your products and services.
Answer a question from a customer – People love to ask things, so answer honestly, and answer so your whole audience can see. Even a simple thank you will often do, showing your appreciation that someone has wanted to engage with your business, will go a long way to building that special relationship.
Respond quickly to comments from visitors and fans – Where someone asks a question on your facebook page, ensure you reply as quickly as possible, ideally the same day.
Create a connection from facebook to the outside world – Facebook has numerous widgets and tools, that can connect your business facebook page, to your website – so use them, also ensure that you have a business focussed URL, so you can be easily found.
Remember that your business page likers, return to where they feel welcome, and where they are rewarded for being there.
These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?
1. Boring updates A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.
So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.
2. Disrespecting others Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.
3. Failing to promote others Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.
A couple of great ways to highlight others include:
4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.
5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that? We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto. The last thing you want is your business or staff in any image that bring the business into disrepute.
So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.
The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create here are our top five tips;
So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest. make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.
A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.
It seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.
Customer Service needs to be amazing
If want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund. A customer service attitude that puts ‘me’ the customer first is always going to be a winner.
On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?
Dont forget your Brand
Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it? This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.
On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!
What is the latest trend?
Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed. HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!
So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names? One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that. With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.
The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.
1. Facebook WILL be part of my customer engagement strategy
As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.
2. My business will send at least one targeted email per month
As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.
We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial
3. Blogging will be part of your business engagement strategy
Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors. By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…
So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.
Following the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.
Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of. Being on facebook is not enough though, you need to be using it effectively and making time to curate your community. So the question is how? well here are our five top tips for engaging your facebook fans;
1. Be YOU
Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?
2. Try to include images where possible
An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.
3. Keep getting LIKES
Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.
4. Post compelling content
This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?
5. DONT SELL
Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!
Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?
So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.
So how do you do this, well why not ask yourself 5 simple questions
If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.
Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location. So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.
Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?
So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?
You can contact GleaveMedia through our contact form here, we’d love to hear from you…