Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do that will help you with that once the new year rolls around.
Optimize Your Content Across Multiple Devices
There was a time when advertising on the Internet only required you to develop content that can be viewed on a computer screen. While that is still very important, people these days are more likely to use their smartphones or tablets to view content. Your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.
Automate Your Content Marketing
Thanks to tools such as HootSuite or SproutSocial, marketers have been able to publish content across multiple social media platforms for some time. This is obviously very useful, and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media could become more important than ever in 2017, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.
Share Useful Content
As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.
These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.
Developing a digital strategy for your business shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
Creating a clear digital plan can have clear benefits for any business no matter what size, indeed we know from experience that small and growing business usually gain significant benefits when they create a digital plan as it gives the business real focus and engagement opportunities for everyone in that business to get on board with. In fact its fair to say that in the current business climate especially post BREXIT, we believe that a business not having a digital plan effectively means not having a plan at all.
So how do you go about creating a digital plan and seeing the benefits for your business? These are our top tips….
When you create a Digital Plan you undoubtedly will find that you dont need to change your business, you just need to empower your employees to engage with your business and your customers and this is likely to be through smartphones or tablets in a way that suits the customer and prospects not you and your business, so if you supply football memorabilia then you need to be active on Saturday’s when games are played and in the evening as that is when potential customers will also be active on social media and more receptive to your message.
So work together with your team, ask them who is confident on instagram or facebook for example and you’ll find a champion wanting to take the production of this on and manage the day to day updates after you give your plan as to who/what/why and when you want to engage your customers. Don’t forget you may need to invest in the right tools for them to do the job, a new smartphone maybe even a private company facebook group to pull together the management of all this.
We know that all small businesses need people who understand the digital world we know live in and who can see the potential of technology and then convert this into real business growth. For some that will mean looking towards young people, our those digital experts who seem to naturally possess those skills that means it all comes really easily to them. Also you may have some other staff members keen to get involved, whichever way you turn as a business you need to invest in and nurture that talent as they will help your business grow.Now is the time to ensure that, no matter what the size of your business, you can make the most of digital technology and its benefits.
Developing a digital plan shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. Now the sales bit, if you need help in creating your digital plan please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
Owning a small business is rewarding, but also a lot of work. For most small businesses, outsourcing elements that are not core to your business makes sense. With outsourced digital marketing, you gain a number of benefits – an experienced company can quickly ramp up marketing efforts, help you gain new perspectives on your business and give you easy access to the skills you need. All of this is accomplished without adding a large salary or lengthy commitment. These are the reasons why many small businesses prefer to outsource their digital marketing efforts:
Skills and experience
Often, business owners think they can do it all. They will do the marketing themselves and learn as they go. While this sounds great in theory, most owners quickly learn that their days are finite and some important things go undone. Additionally, without the skills and experience needed, it adds a learning curve for a business owner as well, and that takes precious time, too. Of course, you could hire a marketing professional in-house, but that requires a hefty salary and a long-term commitment.
Alternatively, you can partner with a digital marketing agency with a wealth of experience and skills in the industry. This can quickly and inexpensively get your business up to speed, and without any lengthy commitments.
When you outsource your marketing efforts, you have more strict control over what is spent. You can negotiate rates and projects with your digital marketing agency, and can follow their lead or design your own path. You will find that our agency is easy to work with!
You probably know who your target customers are, and have some ideas for reaching them. Digital marketing professionals can offer fresh ideas and valuable insights about your marketplace, and offer some strategy ideas you may not have considered that will produce very well for you.
Getting it done
Once your solid marketing plan is in place, executing the plan is crucial. This is where a digital marketing firm can really shine. While you are handling daily business needs, the agency is quietly working on your behalf in the background.
Outsourcing digital marketing today makes so much sense; it offers flexibility and affordability for almost all small and midsized businesses. A solid marketing plan will increase your sales and revenue, and help your business grow. Our agency is well-skilled and experienced and ready to get to work for you, you can find more about us here along with testimonials from clients and our contact details are here – we look forward to speaking with you soon.
Having a Content Marketing Strategy is THE current hot topic of the marketing industry and rightly so. It is a £4 billion industry and Hubspot has reported that companies that blog receive 67 per cent more traffic to their website than those that don’t and are 13 times more likely to enjoy a positive ROI.
Here at Gleave Media we know that a strong content marketing strategy needs to be part of your overall Digital Marketing strategy looking after your brand, PR, search and social media objectives. So with this in mind, this is our easy to follow list for you to think about before starting any content marketing?
- What are you trying to achieve with your content and how will it benefit your business?
- Who are you trying to reach with your content and where is that audience?
- How is your content going to reach your audience?
- Does your content need to chance depending on which channel it will be targeting?
- What part of your content will form the conversion element, to get the audience to answer your call to action?
- Who will be responsible for generating this content and improving/tweaking it?
- Finally how do you measure your success, what is success for your business?
There can be no doubt a well integrated Content Marketing Strategy will dramatically improve your businesses ability to effectively engage your audience, your business growth depends on you being able to manage and grow this. We have a Sales Automation/CRM tool that can help with this and you can read more on our website here and get a free download
that may help in your decision process, alternatively please feel free to call us for a no obligation discussion on how we can help your business grow.
Instagram is the perfect social media platform to inspire people with images that tell a business’ story. The visual aspect of Instagram uses the power of simple imagery to get the message out to current and potential customers, while humanizing and showcasing the company. With over 400 million active users that share 80 million photos every day, those photos garner more than 3.5 billion likes per day and awesome comments, lots of sharing and engagement as well. This is a community that is very passionate and upbeat; sharing content on Instagram spurs interaction between businesses and customers, establishes trust and solidly brands a business to allow them to magnify their message cost-effectively. And you thought Instagram was nothing but selfies!
What (and how) to post on Instagram
Though that first post might be intimidating, you will quickly become a pro and look forward to posting on this fun and dynamic social media site. Here are a couple of ideas to inspire you:
Behind the scenes at your company: Funky and authentic, these really personalize your business. Describe what’s going on, and be sure to add relevant industry hashtags and funny ones, too. Hashtag ideas: #beforecoffee #meetingsarefun #hardatwork
Selfies: These are everywhere, but we don’t mean a picture of you in the bathroom mirror with your best pout. How about grabbing a selfie of the creative group at lunch, or brainstorming a new Instagram campaign? Hashtag ideas: #teamatwork #bondingtime
Quotes: Share inspirational or funny quotes for strong engagement and sharing. Even better if you pair it up with an image to match. Lots of apps are available to do this; some favorites are WordSwag, Phonto, Font Candy and Typic. Hashtag ideas: #quote #quotes
Memes: Funny and irreverent, but so memorable and shareable! Sprinkle memes throughout your account for a lighthearted feel. Use meme generators to create custom memes for your business in minutes. Hashtag ideas: #memes #funny #pleaseshare
Newsjacking: Positive posts about things going on in the world, but tread lightly so you don’t offend people. Donald Trump’s hair? Fair game. His ideas about immigration? Steer clear. Hashtag ideas: #newstoday #whatshappening
Content promotion: Use a great image and caption to promote your recent blog posts, and ask people to follow your bio link to read it. Hashtag ideas: #readthis #ourblog
Product or service promotion: Do this sparingly or you will turn off your audience; but showcase your company products or services occasionally using the 90/10 rule–90 percent of what you post should be valuable to your followers and 10 percent can be self-promotional. Of course, it is Instagram, so make your promo content fun and compelling for best results! Hashtag ideas: #ourproductinaction #checkoutournewest
Reposts from followers: There is no better way to get someone’s attention on Instagram than to curate and repost their images; this is the ultimate form of IG flattery. Be sure to @tag them, so they know you did it and gave them credit. Hashtags: #repost #coolstuffwefind
Action requests: Ask your followers to tag their friends when you post a funny meme, or request that they follow you on Twitter or Facebook. Broaden your reach with these requests. Hashtags: #tagyourbff #followusonFB #doyoutweet
Videos and GIFS: You can post short videos on Instagram and make them funny or functional. Either way, it is another way to increase engagement. Hint: people love babies and animals, so if you can somehow relate either to your business, you are golden! Hashtags: #howwedoit #playfulpuppies
Throwback Thursday: Save your vintage images for Thursday and give everyone a peek into your past. Hashtags: #TBT #throwbackThursday
Businesses of all sizes, from really small companies to major household names, are successfully using Instagram to drive ad recall, engagement and customers! These ideas will get you started, but you will quickly find lots more inspiration for posts. Remember, make people laugh and they will double tap and like your post, probably leave a nice comment and follow you. It takes time to build engagement and trust, but post on Instagram regularly and you will see much more of both.
Now the sales bit, we’ve been training businesses large and small how to get the best out of their social media activity for many years, indeed we run over 20 social media seminar with our sister business GrowMyCharity.com. If you think your business could do we help getting your social media engagement focused then please contact us through the website here for a no obligation chat or call us on 01392 241653.
A customer relationship management (CRM) system is a powerful business tool. It is as important an investment for small businesses as it is for larger business organizations. As you become more dependent on data and its use in your business through changing technology, you find yourself at a competitive disadvantage when you choose not to integrate a small business sales automation system or CRM into your everyday business.
CRMs systems have advanced beyond appointment scheduling tools into providing your business with total small business sales automation to be able to generate opportunities for new and additional leads for your business. If you have not considered the purchase of a CRM system, here is some information further defining CRMs and their role in transforming your business.
Delivering Superior Customer Service Seen as Key Challenge to Business
Delivering the highest quality customer service is the highest priority for any business. It is a differentiator that separates those businesses on the fast track to growth and profitability and those struggling to survive or in decline. Chief Information Officers are increasingly investing in CRMs as a way to delivery on their customer service promise. A 2012 Forrester’s fourth quarter survey found that although less than half (47%) of companies in North America and Europe have implemented a CRM solution, spending increased 12.5% between 2011 and 2012 ($18 billion versus $16 billion).
Download your free brochure here
How CRMs Become Important to Your Business
The use of CRMs become an important tool needed by small business to best deliver top service to customers. The essential elements of a CRM system include the ability to direct online marketing campaigns to existing customers, process online orders, complete order fulfilment and provide ongoing customer support. Ancillary functions include procuring sales leads through an online referral program, administration of customer satisfaction surveys and similar data driven processes.
Your CRM system does not remove the human element from the sales cycle and customer retention process. It gives you a powerful tool to harness data and become more efficient at maintaining these important customer relationships, making sales and making more sales.
We operate a small business sales automation for aspirational businesses click here to download the free brochure or contact us through the website here to arrange a free trial.
With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience that a mobile client receives is so critical in your business and if you’re in any doubt then this article clarifies why you ought to make your site responsive / mobile friendly.
Higher Ranking in Google Search
Beginning April 2015, Google began offering giving preference to sites that are mobile friendly or have a mobile friendly version of their site, according to Google’s Webmaster Blog:
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices.”
Other internet search engines share a similar view with the inclination to favour mobile friendly websites. Yahoo and Bing for example have followed a similar path to Google requiring that you offer a mobile friendly / responsive website and if any any doubt then Google offer a free tool in which you can test your website mobile friendliness here https://www.google.com/webmasters/tools/mobile-friendly/.
Various Screen Sizes
The primary reason for any website ought to be to serve up what the user needs and how the user wishes to view your website on a device of their choice. The massive development of smart phones and tablet devices means that websites need to adjust to a variety of screen sizes accordingly. This is called Responsive Design and is utilized to get the website information used on any portable device by removing the irrelevant parts of the site and just concentrating on the essential viewpoints. Advanced website design must make conformities for various sorts of screens including mobile telephones, tablets, portable workstations, desktops, projectors and even window display and each screen needs the special components taking into account their use and in view of their usefulness to your business.
W3CSchools says that “RWD remains for Responsive Web Design; RWD can convey site pages in variable sizes; RWD is an absolute necessity for tablets and cell phones.”
Concentrate on essential features
Bigger buttons, bigger text dimension and a configuration upgraded for a portable screen are perfect in giving the best site experience to a mobile friendly client. Different components which are given need is component dispersing, particularly for things such as connections, popups, catches and even drop down records. The general purpose of this is to guarantee that the end client concentrates on precisely what they need and not the extravagant components of your site which are displayed to desktop clients.
Whatever your website need we can help identify and then help your business reach its customers on any device so that you can concentrate on managing and growing your business, to find out more please contact the team either through the website here or call us on 01392 241653.
In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust. It then follows that people are more likely to trust your business if they know that real people work there, so how do you do that, these are are top tips to put a human face on your business.
1. Use genuine pictures of your team with bios where appropriate.
2. Why not conduct an interview with the MD or a key member of staff.
3. Collate and share images of your products and services that customers have shared with you.
4. Positive feedback from customers and people you work with is always good to share.
5. Why not include a thank you for something that a customer has done for you – could this be a long standing award.
6. Include any charity work any staff member has done, run a marathon for example.
So there you have it just a few examples of how you could put a human face on your business and so develop the trust in how your business is seen by your customers and prospects. How you get this out in front of your customers can be by things like blog posts or email marketing or maybe your audience is of a different demographic so Tumblr or Shapchat is more appropriate?
Whatever this is we can help identify and help your business reach its customers so you can concentrate on managing and growing your increasing enquiry levels, to find out more please contact the team either through the website here or call us on 01392 241653.
For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important to drive business development.
There can be no doubt that any small business need good people to help them function correctly but what else is preventing Growth for Small Businesses?
As an entrepreneur you will be confronted with an awesome number of things to do to develop your business! It is likely that you will disregard a few while concentrating on others that maybe you might be more OK with performing, so what are the other areas that you need to be on top off? These are likely to include some of all of the following;
- Understanding your Customer Market – who are they and where are they, is your business positioned correctly to reach this customer?
- Satisfactory Planning – do you have a plan, is it written down anywhere and do all your staff have a buy in?
- Overseeing Cash Flow – the old adage cash is king is never more relevant these days, do you have a handle on your business cash flow?
- Working a Marketing and Sales Process – do you even have a sales process, who is the first point of contact for any potential customer?
- Focused on Marketing Campaigns and Programs – this is where we come in and can help your business focus on its customers with digital campaigns that directly reach out to them.
And now the sales message, if your small business needs help focusing its marketing activity and needs a clear defined plan then why not call us on 01392 241653 or contact us through the website here for a no obligation chat, what have you for to loose?
If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?
In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.
Your business has no focus
We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.
Do you really know your customers at all?
There can be no doubt that digital is one of the most measurable marketing tools ever. However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?
Your business is not integrated
We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week. This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.
You are loosing out to competitors who do have a clear digital plan
Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??. Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.
Your marketing is not cost effective
Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.
So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…