Tag Archives: inbound marketing

Social Media Seminar for Charities in Bristol

On Friday I presented another of our Social Media and inbound marketing seminars for Charities, this time at Milstead Langdon’s offices in Bristol.  The topic was Inbound Marketing for Charities and was a full on session with discussion, interaction and input from the Charities in Bristol who attended.

We had a really varied group of charities attend which is always good as we can then ensure a lively debate on all the topics we cover, every time I speak at one of these events I am really amazed by the diverse charity sector in the South West.

a few comments from our Bristol Charity Seminar

very good and very relevant for our charity at this time

‘very good – well pitched for my level’

really interesting thanks

We have one more seminar this year for Charities who want to Supercharge their Social Media Strategy, so if you thank that is your charity then please book using the Eventbrite form below.

 

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great content

are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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betfair_qr

What is a QR code and how would my business benefit?

I talk a lot about Social Media both on this blog and to customers in general.  In fact one of the key strengths of this business is using our considerable experience in including an element of Social Media into a customers Inbound Marketing Strategy, and seeing that drive traffic to the customer website solutions.

However in a recent meeting, I was asked very simple question which I thought would be perfect for our blog hence this post.

That questions was; what is a QR code and how could I use one to promote what my business offers?

First lets start with what a QR Code Looks Like

So a QR code like the one on the ladies bums above (you did see it didn’t you?)  is an acronym for quick response code and is actually quite old.  I believe starting in Japan in the mid 90’s.  Now the technology is really taking off some 15 years later as mobile technology has caught up.

If you have a smart phone with a camera and a simple app once the QR code is scanned this can take a user to a web page, a video perhaps or even a call – it really is that flexible.

What a QR Code Can Be Used For

QR codes can be used in so many different ways, many household names are using these codes for adverts or specials inside the stores, the codes are even being seen embed on billboards and press adverts – all to send smart phones users to a link containing more info on a product or service.

If you are a business that why not use a QR code in your shop window to send users to a web page containing hours of business, a menu and even reviews on the business. Maybe print one on the reverse of a customers receipt to ask them to review their purchase or LIKE your facebook page.

A QR example from Betfair and the British Beach Volleyball Team

Check out the photo of the two beach volley ball players, a QR code will be printed on the back of the sportswomen’s bikini bottoms that will direct users to a Betfair website when photographed on a smartphone.

How do I Scan a QR Code?

Firstly you need a smartphone, then when you see  a QR code somewhere and you want to scan it and see what’s offered? Well firstly you need an app which you can get from Android, the App Store or Ovi store; then you open the app and hold your camera at the QR code and off you go, the app does the rest…

So have you got any examples of QR codes, will you be scanning the ladies bums in the London 2012 Olympics?

 

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Curwell Windows

New Website for Double Glazing Company in South Devon

GleaveMedia are delighted to announce a new website for Double Glazing specialist Curwell Windows of Teignmouth.

Curwell Windows have been manufacturing and fitting double-glazed windows, doors and conservatories in and around the Teignmouth area for more than 25 years. Their showroom is located at Station Business Park, Teignmouth, which is situated behind the train station.  Curwell Windows is a family-owned business that prides itself on the quality of our products, with a fitting and back-up service to match. Not to mention our 12 Year Unconditional Guarantee on all aspects and parts of our windows, doors, conservatories and facias, soffits and guttering.

We are delighted to have built Curwell Windows a full CMS website allowing them to control and manage every page themselves, with the site the Curwell team got full training and support to ensure the site doesn’t just look good but it works in generating sales leads!

If your business needs to supercharge its web presence and get supported in this exciting and fast developing world then please get in touch using our contact form here.

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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