Tag Archives: inbound marketing

Target your Pay Per Click advertising

One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is.  If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.

So how do you do this, well why not ask yourself 5 simple questions

  • Who am I targeting with this campaign?
  • Where do my ideal customers live?
  • Why does my target audience need this product or service?
  • How are my competitors ranking for this target area?
  • What’s are the demographic of my potential customers?

If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.

Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location.  So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.

Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?

So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Why invest in Search Engine Optimisation?

SEO by Gleave MediaWe often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment?

We believe that a business that invests in SEO will see results in many ways, these include:

Increased revenue and profitability

Generate targeted leads and relevant traffic

Get those customers who are interested in your business to YOUR business by using landing pages that match their internet searches

Lower costs

Increased SEO as part of a digital marketing strategy will reduce pay per click spend.

You don’t need an expert in your marketing department full time, allow an experienced digital marketing agency who have all the experience and expertise to keep up to date with everything happening in the industry so you don’t have to.

Increased brand awareness

Increasing your website visibility for natural search enhances your business across the internet.

If you don’t make it easy for customers to find you then a competitor will!

Be ahead of your competitors

Your competitors are more than likely trying to get one step ahead in SEO, shouldn’t you?

As costs increase with paid advertising the competition in natural search is increasingly competitive, so you need an agency to keep your business ahead of the curve.

So there you have it, four great reasons to invest in SEO for your business and you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

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Facebook training for Charities in Plymouth

Social Media Seminar for Charities in PlymouthAt the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’.  We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity.  Using case-studies, campaigns and a warts ‘n’ all expose of this popular SocMed tool, we were able to guide them through the steps of using Facebook to engage and promote their charity.

As with all our training seminars, interaction and participation are always encouraged and we welcomed charities large and small who wanted to learn how to make better use of these new media technologies in a fun and challenging way.

We also very pleased to have Santander talking about the Santander Foundation which  funds local, regional and national charities for their work within the UK. They are committed to helping disadvantaged people through their two charitable priorities. Formerly the Abbey Charitable Trust, the Foundation was set up in 1990 and has given more than £36 million to charities in the UK. In 2012 the Foundation will be increasing its grants budget to £4.5 million.

With some great feedback and really positive results already for the charities, a very pleasing result all round!

So if you business or charity needs help making the most out of your Facebook and social media presence then why not get in touch, we’d be happy to have a no obligation chat, what have you got to lose?- get in touch here.

visit GleaveMedia on Facebook here – http://www.facebook.com/gleavemedia – don’t forget to click LIKE

A few testimonials from some of our recent seminars;

relaxed, but informative and easy to understand. Alistair was engaging and enthusiastic, providing practical examples and more than happy to answer questions‘  – Alistair Sustrans

Really useful, good to think about integration‘ – Chris Penberthy

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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five ways to create amazing customer surveys

We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys.

1. Do your research

Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products do you want to buy from us?” may not turn up as many good ideas as asking them about specific subjects.

So why not look at your webstats and see which are you best selling products or if you don’t sell online yet  your top content pages, if any are similar then why not use this as a starting point for your survey?

2. Draft your questions

This is controversial I know but we think for best results, try and make your survey no more than 10 questions.  Most of us have short attention spans and if you bombard your email list with lots and lots of questions you completion rates will fall considerably.  Also a Yes or No answer to your questions is great but it won’t give you as much information as a free text box, they will just take more time to collate – but do you want great research to act on?

3. Can you offer an incentive for completing the survey?

Why not come up with an incentive to encourage completion of your survey, this doesn’t have to be cash – Premier Inn for example offer a cash draw for x participants, others may offer an ebook – think different to get people to participate, you won’t regret it.

4. Make your survey work well online

Many web companies will tell you they can hand code you a survey that looks great and works amazingly, why bother just head over to SurveyMonkey or Google the phrase Online Surveys to see what best suits you, these automated surveys can do a lot of the hard work for you and some even offer a free survey solution to trial on…. You generally find the paid upgrades offer some great features like automated follow ups and a custom URL for your survey and stats on sending and the like so don’t be afraid to splash out the costs aren’t significant, on SurveyMonkey a paid plan starts at just £24 per month.

5. Ensure you publicize your survey to prospects, customers and your target audience

Once you have your survey all ready to go, make sure you then tell people about it, some location could be;

• Your business or personal website
• At the end of your news updates
• Included in email newsletters
• On your social media profiles

Don’t forget your target audience may not have time to complete the survey first time, so make sure you tell them once, then again and then again – you want to ensure it gets high completion rates so you have the best feedback to act on.

So there you have it our top five tips to make your online survey amazing, at GleaveMedia we can help integrate your online survey into any Digital Marketing plan and help your business achieve it s targets, just get in touch here.

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Business Social Media Strategy

You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.

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Social Media Consulting for Business

Social Media for Business

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with all the customers we work with.

Every business is unique in the social media training challenges presented, you may already have some accounts and experience or a defined idea of what they want to achieve. Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

So how does the service we offer work and why should you use us?

The consultancy and training courses have been developed to help your business understand the theories behind and the upfront reality of social media as well as the best ways for you to get the right solution and way forward. This may be one on one training or a group of team members who need help and guidance establishing your company standing in this confusing area. We can help by working directly with your sales or marketing team as our training is tailored to your business and provides key help into the best way for integrating social media into your overall marketing and communication strategy

Check out our testimonials .

An idea of training areas that can be covered could be;

  • Engaging your audiences and creating communities
  • Monitoring what people are saying about your business and brand online
  • How online PR and social media fit with the other marketing of your business
  • How to create relevant groups in social networks
  • Creating winning content that gets you web traffic
  • Managing the negative side of social media
  • Building your business an overall social media marketing strategy
  • A key understanding of social media ethics and best practice in these areas
  • Individual training on tools such as Facebook, Twitter and LinkedIn
  • Running a successful blog, what to do and how to do it
  • “Well done Gleave Media – you have proved yourselves to be a quality and reliable new media resource. You have a very ‘hands on’ approach to the intricate world of Online Marketing which is both necessary and appreciated. A real sense of support was offered when we didnt know our way through this modern minefield, please keep it up!”
    Major South West Trade Product Supplier

    To find out more details and a no obligation chat then please get in touch here.

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    Search Engine Optimization Exeter

    How long do SEO results take to show?

    Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run through;

    You need to give any SEO time

    There are over 354 million websites on the internet today and whenever a new website is added to the web it is uploaded to what is called a web server. The site will then sit and wait for a search engine such as Google or Bing to find it on the server it sits and then index it. We use the analogy of the Internet as a library and your site being a new book on a shelf in that library. So when your site is found by a search engine it will then go through as much of your site as it can indexing all your information so it can then place your site, on one of the pages of the internet. With more than 25 million sites being added a year, it does take a while until the search engine is even able to find your site. A client shouldn’t be worried that when they type the site into search engine nothing comes up for a few weeks or months, so long as you (and us) are working on your search engine strategy when you are indexed it will be for the right phrases and strongly.

    A lot of work goes into any SEO strategy

    Website is built and live on the internet and your site is indexed, so that it isn’t it? Well no, we’ve only just started as building good SEO is part of an ongoing process that should be part of your online marketing strategy. Once you’ve been indexed by the likes of Bing and Google they won’t be back unless you give them reason to do so. Your site needs content that not only brings the search engine snack but also the user back to your website. So as part of your strategy what should you be monitoring and watching, well here are some to consider:

    Visitors to your site, how many and what are they doing?

    Surely the most important thing for your website is visitors , how many are you getting and from which sources are they coming from, how many pages are they looking at and how ling are they on the site for. If this number falls then we need to make changes, this is part of the ongoing service that Gleave Media provide, working with with clients to ensure they can/are listed on the first page of a search engine for the given key phrases of their business.

    Keyphrases, you have heard of these right?

    I am sure you will have heard of the phrase ‘Content is King’? In SEO this is even more important as great content not only attracts traffic to your site but also guides the user through it. THe content and key phrases used are what guides a search engine to your site, so make sure your content is rich with these keywords. Gleave Media use a number of tools to help determine what are great keywords for your business and to support this we offer all our clients ongoing monthly plans in which we track and report on all these results on a monthly basis making any updates and changes as necessary.

    There is so much more to Search Engine Optimisation and this is just a taster of what we offer to help you understand the complex world of SEO. If you want to help guide your business and talk further about your online marketing strategy then please get in touch using our contact form.

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    Facebook marketing

    So is your business on the world biggest Social Network? With over 845 million monthly active users can you afford not to be is the real question you should be asking….

    We have worked with many businesses to enhance their presence on facebook, that maybe through twitter and facebook training of the marketing team to actually running the business on facebook, whatever the need I am sure we can help…

    Some Facebook stats direct from Facebook themselves..

  • Facebook had 845 million monthly active users at the end of December 2011.
  • Approximately 80% of the monthly active users are outside the U.S. and Canada.
  • Facebook had 483 million daily active users on average in December 2011.
  • Facebook had more than 425 million monthly active users who used Facebook mobile products in December 2011.
  • Facebook is available in more than 70 languages.
  • .

    So if you want your business to make the most of this amazing social tool, why not get in touch and see how the professional and flexible team at Gleave Media can make a real difference to your business get in touch here.

    Why not check us out on Facebook here facebook.com/gleavemedia don’t forget to click LIKE at the top of the page.

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    QR Codes for an Estate Agent

    QR Codes for an Estate Agent

    During our travels around the UK we come across lots of interesting uses of technology, perhaps the most catching of recent times has been the use of QR codes by estate agents.

    The estate agency business traditionally produces lots of property details nicely printed to hand out to prospective tenants. I would second guess that lots of these are simply wasted, ripped up, scribbled on or simply thrown away. So how does technology help this, well for this business the lettings listing are accessible by QR code, no printed media at all and they are shared on the window (as in the photo) and all printed media, newspaper adverts etc etc. Scan the QR code with your mobile and you get the latest letting listings, no printing and 100% up-to-date AND you can then embed calls to action, enquiry forms etc making a seamless enquiry portal.

    This is very much a ‘win win’ for the business and the consumer;

    Save costs – cutting down dramatically on printed media

    Environmental benefits – far less paper is used/wasted

    Embrace consumer demand – the listing is delivered to the consumers mobile, is always fully up-to-date

    Differentiates you from your competitors – yes are your competitors churning out the endless lists and when a potential client contacts them, go ‘sorry that one has gone’ etc etc

    Smarter way of working – embracing new technology and changing working practices for the better has to be a good thing doesnt it?

    So if your business needs a different look on its Online Marketing why not give us a try, we have numerous satisfied customers and love working with proactive businesses, please get in touch here.

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