It should go without saying that its no good having a great product or website if people cant find it, almost pointless in fact. We’ve written previously about the importance of a Google local listing and it is vital that this is optimised so that your business can be found by local customers. Local information is …
Why Content Marketing is Crucial in 2017
Any amount of research on the current online marketing climate will tell you that content marketing is key when building a website. When it comes to growing a successful business, generating well articulated, accurate, and target content is crucial to drawing in your target customers. Without well written content, you may find your business stagnating …
Your Digital Strategy for 2017
Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do …
Top tips for the creation of digital plan
Creating a clear digital plan can have clear benefits for any business no matter what size, indeed we know from experience that small and growing business usually gain significant benefits when they create a digital plan as it gives the business real focus and engagement opportunities for everyone in that business to get on board …
Why outsource to a Digital Marketing Agency
Owning a small business is rewarding, but also a lot of work. For most small businesses, outsourcing elements that are not core to your business makes sense. With outsourced digital marketing, you gain a number of benefits – an experienced company can quickly ramp up marketing efforts, help you gain new perspectives on your business …
Content Marketing Strategy
Having a Content Marketing Strategy is THE current hot topic of the marketing industry and rightly so. It is a £4 billion industry and Hubspot has reported that companies that blog receive 67 per cent more traffic to their website than those that don’t and are 13 times more likely to enjoy a positive ROI. …
The Importance of Social Media Integration with CRMs
As a small business that is either in the startup phase or looking to ramp up and become competitive, it is important to integrate as much technology as possible in order to streamline your operational capability. One such tool that is important to all businesses is sales automation tool integrated into a customer relationship management …
The Importance of Social Media Integration with CRMsRead More
Sharing content on Instagram for your business
Instagram is the perfect social media platform to inspire people with images that tell a business’ story. The visual aspect of Instagram uses the power of simple imagery to get the message out to current and potential customers, while humanizing and showcasing the company. With over 400 million active users that share 80 million photos …
The Importance of Small Business sales automation
A customer relationship management (CRM) system is a powerful business tool. It is as important an investment for small businesses as it is for larger business organizations. As you become more dependent on data and its use in your business through changing technology, you find yourself at a competitive disadvantage when you choose not to …
Why your website needs to be mobile friendly
With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience …
Why put a human face on your business?
In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust. It then follows that people are more likely to trust your business if they know that real people work there, so …
Small Business Management crucial for growth
For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important …