Tag Archives: inbound marketing

British Hen Welfare Trust Social Media Award winner

Why we work with Charities and Charity Social Media

We’ve worked with Charities for as long as we’ve been GleaveMedia, we’ve seen small charities grow and bigger charities work better by having a clearer hold on the Charity Social Media activities, but why do we work with charities?

This is a question that we’re often asked, simple answer is that its in our DNA working with those organisations that ask for help to work better and make use of these new and emerging technologies that they may not have a handle on, this is why we co collaborate on GrowMyCharity.com and you can see from our ethics policy that we put our ethical behaviour at the heart of all we do and how we work.

During this time frame we’ve presented numerous Digital Marketing Seminars across the South West covering such topics as Social Media Planning to how to communicate your cause better – you can see our last nine events on our Eventbrite profile page here and the names of most of the charities that we’ve worked with can be found on the GrowMyCharity.com website here .  Also we had our Social Media Award in 2013 that saw the British Hen Welfare Trust walk away with a cheque for £500 and you can read about this on their website here: http://www.bhwt.org.uk/british-hen-welfare-trust-scoops-south-west-social-media-award/

What does the future hold? Well when we started we were teaching charities how to open Twitter accounts and now its far more about engagement of the audience on the chosen social platform and the planning that goes on behind the scenes…

So if you’re a charity and want to make use of a great resource why not head over to the GrowMyCharity.com website and see how we can help your charity or social enterprise grow.

Tags:, , , ,

facebook news feed updates

Facebook news feed updates

The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.

From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…

These updates will allow any user control over what they want to see, which has to be beneficial surely?

Tags:, , ,

Survey

Ask your audience

Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it?

By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that.

Up and down the country you will see pollsters asking your opinion, but maybe your business could take it one stage further and ask a direct question about what product they’d like you to sell, if you’re a coffee shop, ask what cakes your customers would like or how about if you own property and a commercial unit is vacant, why not ask….

Tell us what you would like to see in this unit

And as the audience you can answer by simply using the QR code or heading to a web link where you can ask ; ‘tell us what you would like to see in our vacant units’.

So what would your business have to gain from asking your audience? we’ll take the example of the property looking to rent a vacant shop unit:

1.You are making the customers of the shopping centre feel involved somehow in the development of this resource.

2.The shopping centre is seemingly closer to the community as they are asking the community and not just putting another retail unit in that can be found in any high street.

3.The shopping centre is collecting data from everyone who engages from them, could they then use this to form a focus group and get face to face with their audience?

So can you business ask your audience and get them involved in what you’ve done well or maybe you have a direction that you want to go and not sure, maybe this is stocking new products or moving into new markets, either way asking your audience can be a big help.  Of course this should then be embed into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

Tags:, , , ,

facebook insights

Facebook marketing success

As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.

This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates.  We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.

The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.

You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.

So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.

 

Tags:, , , , , , ,

Shopping Centre

Facebook for business

This is the copy from a recent video from the In a Nutshell series….

Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t.

Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between a business, and its customers. The appropriate interaction on your facebook page will make people feel valued, as it means that their needs and desires have been acknowledged, and that your business is actively working to fulfill them.

Getting this engagement-ball-rolling, however, can be a challenge, so these are my top tips for increasing engagement, on a new Facebook business page:

Welcome visitors – If you have business premises, you’d welcome new customers when they walked in, so why not do this on facebook?
Ask a question about your products or services – Facebook is great for crowd sourcing, so why not ask your audience what they think about your products and services.
Answer a question from a customer – People love to ask things, so answer honestly, and answer so your whole audience can see. Even a simple thank you will often do, showing your appreciation that someone has wanted to engage with your business, will go a long way to building that special relationship.
Respond quickly to comments from visitors and fans – Where someone asks a question on your facebook page, ensure you reply as quickly as possible, ideally the same day.
Create a connection from facebook to the outside world – Facebook has numerous widgets and tools, that can connect your business facebook page, to your website – so use them, also ensure that you have a business focussed URL, so you can be easily found.

Remember that your business page likers, return to where they feel welcome, and where they are rewarded for being there.

Tags:, , ,

five ways you can get social media WRONG!

These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?

1. Boring updates  A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.

So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.

2. Disrespecting others  Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.

3. Failing to promote others  Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.

A couple of great ways to highlight others include:

  • When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.
  • Why not use the endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.

5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that?  We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto.  The last thing you want is your business or staff in any image that bring the business into disrepute.

So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

Tags:, , , , , ,

five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

Tags:, , , , , , ,

What your online business can learn from the High Street

Tablet ComputerIt seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.

Customer Service needs to be amazing

If  want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund.  A customer service attitude that puts ‘me’ the customer first is always going to be a winner.

On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?

Dont forget your Brand

Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it?  This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.

On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!

What is the latest trend?

Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed.  HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!

So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names?    One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that.  With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.

 

Tags:, , , ,

Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

Tags:, , , , , , ,

Five top tips for engaging your facebook fans

thistle_exeterFollowing the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.

Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of.  Being on facebook is not enough though, you need to be using it effectively and making time to curate your community.  So the question is how? well here are our five top tips for engaging your facebook fans;

1. Be YOU

Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?

2. Try to include images where possible

An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.

3. Keep getting LIKES

Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.

4. Post compelling content

This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?

5. DONT SELL

Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!

Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?

So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..

Tags:, , , ,