Tag Archives: email marketing

Your Digital Strategy for 2018

In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers and we know that although . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.

Consistent tone of voice across all social channels

A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?

Multiple Devices are here to stay

Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets.  So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Time to automate your Content Marketing

There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Please ensure that you share useful content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.  You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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What is Beyond CRM for My Company?

The customer relationship management system or CRM is a powerful tool for managing all aspects of the customer experience. As a business concern starting out, one of the most important investments that you can make is in a CRM system capable of managing customer profiles, determining how best the business delivers on its promises and rewarding customer loyalty for continued support and advocacy in terms of referrals and additional business.
The CRM however is not the end all to be all with respect to your management of the customer relationship. The information contained within the CRM is useless if not used in an effective way for you to make process improvements or deliver on the expectations that your customers have of you and the business. Here is a look at what is beyond the CRM and what you should do to better manage information and make it work to your advantage as a new or emerging business owner.
What should a CRM Should Drive My Business to Do
CRMs represent a dynamic tool that can integrate various functions and processes within the business. This integration allows different departments and disciplines to communicate with one another and provide support to customers, the critical lifeblood of any organization. Through the full utilization of the CRM and all its functions, both as a data mining tool and as a interactive communication hub, you can develop a way to involve, engage and fully meet the needs of your customer. This helps distinguish you from our competitors and put you in position to grow at a potential unseen.
Understand that CRM relates to an aspect of the customer relationship but does not take place of the physical aspect of the customer experience. If you do not follow-up on the information being provided to you, whether it is an answer to an inquiry by a customer, a request for information, a follow-up call on a complaint, etc. you miss an opportunity to meet the expectations of the customer. Such a missed opportunity could prove a detriment to you down the road, particularly if you are a business who depends on its reputation and word of mouth as an aspect of your marketing and outreach. The more you humanize the customer experience beyond the CRM, the better you will be at retaining long lasting customer relationships.

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Top tips for the creation of digital plan

Creating a clear digital plan can have clear benefits for any business no matter what size, indeed we know from experience that small and growing business usually gain significant benefits when they create a digital plan as it gives the business real focus and engagement opportunities for everyone in that business to get on board with. In fact its fair to say that in the current business climate especially post BREXIT, we believe that a business not having a digital plan effectively means not having a plan at all.

So how do you go about creating a digital plan and seeing the benefits for your business? These are our top tips….

  • Its about Technology

When you create a Digital Plan you undoubtedly will find that you dont need to change your business, you just need to empower your employees to engage with your business and your customers and this is likely to be through smartphones or tablets in a way that suits the customer and prospects not you and your business, so if you supply football memorabilia then you need to be active on Saturday’s when games are played and in the evening as that is when potential customers will also be active on social media and more receptive to your message.

  • Work together

So work together with your team, ask them who is confident on instagram or facebook for example and you’ll find a champion wanting to take the production of this on and manage the day to day updates after you give your plan as to who/what/why and when you want to engage your customers. Don’t forget you may need to invest in the right tools for them to do the job, a new smartphone maybe even a private company facebook group to pull together the management of all this.

  • Train and improve

We know that all small businesses need people who understand the digital world we know live in and who can see the potential of technology and then convert this into real business growth. For some that will mean looking towards young people, our those digital experts who seem to naturally possess those skills that means it all comes really easily to them.  Also you may have some other staff members keen to get involved, whichever way you turn as a business you need to invest in and nurture that talent as they will help your business grow.Now is the time to ensure that, no matter what the size of your business, you can make the most of digital technology and its benefits.


Developing a digital plan shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. Now the sales bit, if you need help in creating your digital plan please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Why your website needs to be mobile friendly

With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience that a mobile client receives is so critical in your business and if you’re in any doubt then this article clarifies why you ought to make your site responsive / mobile friendly.

Higher Ranking in Google Search
Beginning April 2015, Google began offering giving preference to sites that are mobile friendly or have a mobile friendly version of their site, according to Google’s Webmaster Blog:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices.”

Other internet search engines share a similar view with the inclination to favour mobile friendly websites. Yahoo and Bing for example have followed a similar path to Google requiring that you offer a mobile friendly / responsive website and if any any doubt then Google offer a free tool in which you can test your website mobile friendliness here https://www.google.com/webmasters/tools/mobile-friendly/.

Various Screen Sizes
The primary reason for any website ought to be to serve up what the user needs and how the user wishes to view your website on a device of their choice.  The massive development of smart phones and tablet devices means that websites need to adjust to a variety of screen sizes accordingly. This is called Responsive Design and is utilized to get the website information used on any portable device by removing the irrelevant parts of the site and just concentrating on the essential viewpoints. Advanced website design must make conformities for various sorts of screens including mobile telephones, tablets, portable workstations, desktops, projectors and even window display and each screen needs the special components taking into account their use and in view of their usefulness to your business.

W3CSchools says that “RWD remains for Responsive Web Design; RWD can convey site pages in variable sizes; RWD is an absolute necessity for tablets and cell phones.”

Concentrate on essential features
Bigger buttons, bigger text dimension and a configuration upgraded for a portable screen are perfect in giving the best site experience to a mobile friendly client. Different components which are given need is component dispersing, particularly for things such as connections, popups, catches and even drop down records. The general purpose of this is to guarantee that the end client concentrates on precisely what they need and not the extravagant components of your site which are displayed to desktop clients.

Whatever your website need we can help identify and then help your business reach its customers on any device so that you can concentrate on managing and growing your business, to find out more please contact the team either through the website here or call us on 01392 241653.

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Small Business Management crucial for growth

For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important to drive business development.

There can be no doubt that any small business need good people to help them function correctly but what else is preventing Growth for Small Businesses?

As an entrepreneur you will be confronted with an awesome number of things to do to develop your business! It is likely that you will disregard a few while concentrating on others that maybe you might be more OK with performing, so what are the other areas that you need to be on top off? These are likely to include some of all of the following;

  • Understanding your Customer Market – who are they and where are they, is your business positioned correctly to reach this customer?
  • Satisfactory Planning – do you have a plan, is it written down anywhere and do all your staff have a buy in?
  • Overseeing Cash Flow – the old adage cash is king is never more relevant these days, do you have a handle on your business cash flow?
  • Working a Marketing and Sales Process – do you even have a sales process, who is the first point of contact for any potential customer?
  • Focused on Marketing Campaigns and Programs – this is where we come in and can help your business focus on its customers with digital campaigns that directly reach out to them.

And now the sales message, if your small business needs help focusing its marketing activity and needs a clear defined plan then why not call us on 01392 241653 or contact us through the website here for a no obligation chat, what have you for to loose?

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Why your business needs a Digital Plan

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

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Gleave Media attends small business reception at No 11

Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month.

Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne Marie Morris, the Conservative Small Business Ambassador for the South West.

He said: “It was a great honour to be chosen to represent small businesses in the south west region and to listen to George Osborne talk about his own experiences growing up as the son of two small business owners.”

The Chancellor, whose mother ran a catering company whilst his father ran a textile business, also outlined Government support for small businesses, referring to them as the ‘engine room’ of the economy.

During the reception Mr Gleave and his wife, Penelope met other small business champions from the south of the country to swap experiences.

It is the aim of Gleave Media to help other small Devon businesses grow and achieve great things, so it was a real bonus to receive recognition for myself as well as get a glimpse inside the power house that is No 11,” he added.

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How good is your business data?

Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as;

  • Existing clients you can sell other products and services to.
  • Old clients, can they be resold to?
  • Prospects – people you’ve met who you haven’t followed up with.

All these and more will be sitting in some kind of database, so how do you find value in your own data?   you just need to find it.

So how do you find it? well start at the beginning although you now may use a CRM system, how did you collate data originally, maybe it was a crd index file or even an old show box for all those cards you collected at networking meeting – either way go back relook and find them.  It is never to late to remake contact and email marketing offers a very cost effective way to do this, to make that introduction and try to start that conversation all over again.  So when you have all this old data when then…

Some questions to ask yourself?

  • Where is this business data? – is it in one big list or maybe our receptionist has a list from people who walked in, your sales staff from business cards.
  • What kind of format is it in? – Do you have any history with this data, i.e. where it was acquired from, who spoke to the contact etc etc
  • Has it been de duplicated? – important if you are planning on multiple mail shots.
  • Is it compliant with the data protection act? – this comes back to how the data was acquired, was it acquired by a trawl through records by a keen salesperson or did someone actually contact everyone on your lists?

And if all this seems to much trouble then why not ask our team as we also run our own email marketing system called mailPDQ and we can help you make sense of what you have and how you can use it to your businesses advantage, you can contact us through the website here.

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five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

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Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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