Tag Archives: ecommerce

ebay image recognition, making buying easier – possibly!

If you already have the Amazon app you will know how easy it is to use, you simply find a product in a High Street store you like, scan the barcode and hey presto this is how much it costs on Amazon, and do you want to order? – you’re standing in the shop, no problem click this button and the product you have touched, checked out and verified in that high street store is now ordered through Amazon.

Well eBay is taking this further having just announced that they are to add an image recognition tool to its mobile apps by the end of this year, what does this mean for all of us with the mobile app?

In simple terms as we see it you could take a picture of say a pair of shoes and then the app will recognise the product and use it to instantly scour the eBay site for the product….. No need to scan the barcode as with Amazon, just take a picture and the mobile image recognition software would ‘recognise’ clothes or goods, then use that information as what it thinks is the most appropriate search term within eBay, instantly bringing up auctions with similar images.  Again you could then order and checkout as you go.

For an already embattled High Street this means that the power really is in shoppers hands, you could walk and scan and compile a shopping list with the High Street picking up all the fixed costs for your online shopping and actually order online where potentially it is likely to be cheaper.

How should the High Street respond? Well i think one of the key things (amongst many) needed to be done is to concentrate on the overall shopping experience. Stores need to have keen helpful staff who provide a great experience, let you touch and feel the products and make you feel valued as a customer.

Without a doubt competition is fierce and its getting fiercer it will be interesting to see who can rise to the challenge and which retailers fail?

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are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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Managing your bad eBayer’s with the Banned Bidder list

Unfortunately on eBay you do get people who for want of a better wording ‘try it on’ you know the sort – you sell and despatch the product the same day YET they come back and complain or raise a dispute over something minor.

Now don’t get me wrong if your eBay shop isn’t up to scratch and/or the product is poor then the user is quite correct to query the transaction – but what happens if it isn’t, what do you do if you have superb customer service and this still leaves the odd bad apple.

Well ebay has a great little feature called the banned bidders list, here you can easily prevent people coming back to bid on any of your items again. If you are worried about using this, think of it as your duty and don’t be afraid to eliminate the odd customer who’s not worth the time and effort.

To talk about an eBay shop for your business or how you can manage your stock list on this FANTASTIC worldwide eCommerce site, reaching a new customer base you’ve never even dreamed of then Contact Us now.

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