Tag Archives: ecommerce

Why your business needs to have goals

Every business needs to have goals. Without goals, you will carry on as you are and will fall into bad habits that can cost you money in the long run, here at Gleave Media we work with digital goals so we can clearly share with our customers what we are aiming to achieve and map the route we take to achieve them.  But why does your business need goals and what happens if you dont have any?

Increased inefficiencies

Without clearly defined goals your business will suffer from increased inefficiencies. Setting business goals can help you by allowing you to constantly review systems and see how they can be improved, but without them, things will carry on as they are and become more lax over time. Businesses without goals often end up with increased inefficiencies, simply because they are not working towards improving their systems.

Decreased income

Without goals in place, it is common for businesses to suffer from decreased income. When there are no goals there is no drive to maximise sales, upsell and find new customers because there is no clear reward for doing so. Where goals are not in place it is common for businesses and employees to settle with what they get and not use initiative to maximise opportunities. With sales goals and targets to work towards, however, there is a constant motivation to work towards this.

Stifled growth

Expanding or growing a business is an expensive and complicated process that simply will not happen if you do not have it as a goal to do so. For many small and medium enterprises that have not set goals to grow and expand, this is the factor that eventually defeats them. Businesses need to be able to grow to meet demand or they will have to turn work away and will get a bad reputation for doing so, which in turn will harm business. Without goals in place, the only result is stifled growth.

So why set Digital Marketing goals?

We always aim to set clear goals as we believe they are vital in any business because it sets the direction and focus that we are working towards and ideally for the company to increase sales and grow trade. Setting goals can be difficult from the subjective position of an owner, where we come in is that we can help you to look objectively at your business and determine how these digital marketing goals can help you to expand and grow.


Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that know their tone of voice and ensure it is used across all communication. If you need help in ensuring your business has the right tone of voice then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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6 Key Elements of a Successful Content Strategy for Small Business Owners

As a small business, one of the many challenges that you’ll face is how to stand out from the crowd – especially when that crowd includes big names in your industry with huge marketing budgets. One thing you can’t skimp on in order to meet your goals is a solid content strategy for your online presence. With the right elements all working together, you can get more traffic, more attention, and more customer loyalty, without that Big Name budget. Here are the key elements of a successful content strategy to enhance your brand’s presence online:

Website and Storefront

For most small businesses today, an online storefront is a vital part of expanding your sales opportunities. But your website must be more than just a place to sell goods. It is also a place to introduce quality content to your audience. With an excellently maintained website or blog, you can present yourself as an authority in the industry, and build your brand’s identity in a way that will be very clear to the audience. This is the most important aspect of any content strategy, so be sure to focus the most time and energy on having a well-crafted website.

Social Media and Customer Interaction

Social media can’t be ignored in today’s online culture. While your website should be your central hub, social media should be the place where you can interact with customers on a regular basis. Be sure that you are always presenting your brand’s mission and unique personality in your social media presence. Organizations that interact, rather than just post, on social media are far more likely to convert one-time buyers into loyal customers.

Advertising Profiles and Guest Appearances

One thing that many companies overlook online is the power of connecting with other companies. Consumers like knowing that they are buying from experts, and gaining credibility from other sources is a great way to show your expertise. Seek out guest appearances on other blogs, collaborations with popular taste makers, and create profiles on popular advertising sites such as Yelp, to give your audience the sense that you are well-established as a leader in your niche.

These six elements are the key pieces of creating a successful content strategy for small businesses. With a strong website as your central hub, an engaging presence on social media, and other industry leaders lending you credibility through partnerships, you can begin crafting a powerful online presence that keeps your audience coming back.


Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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What your online business can learn from the High Street

Tablet ComputerIt seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.

Customer Service needs to be amazing

If  want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund.  A customer service attitude that puts ‘me’ the customer first is always going to be a winner.

On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?

Dont forget your Brand

Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it?  This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.

On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!

What is the latest trend?

Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed.  HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!

So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names?    One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that.  With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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How to start selling on eBay

Ebay was launched way back in 1999 and is the UK’s largest online marketplace, here you can buy and sell everything from sofas to jewellery, from cars to pest control products and everything in-between. Yet we still find businesses who aren’t taking advantage of the global audience of hundreds of millions of potential buyers. Put simply with access to a massive global market you are sure to find a buyer for your products.

So the question has to be, how do you start selling on eBay and set your business up to maximise the potential from this great online sales tool???

Well you need to answer a few questions beforehand, these include

Why eBay? Have you got a product that people will actually buy at a price you are prepared to sell – don’t just take it for granted that eBay is a path to riches, it isn’t.

Do you know all the rules and regulations you need to be aware of and how you can manage and integrate this into your business? – this is where we can help.

Managing your business eBay account and keeping everything correct so the business on ebay can grow and prosper is very important, have you or a member of your staff got the time and experience to do this? – again we can help train and support your business through this tricky phase.

Finally a most importantly have your sorted out the shipping and dispatch so you can exceed your customers expectations?

GleaveMedia have worked with a considerable number of businesses to both launch themselves on eBay and enhance the profile they have to make the most out of it. We also run numerous invitation only eBay seminars If you want to find out more then please get in touch and/or add your details to our newsletter list below.

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eBay Business Training Course in Devon

We are big believers in the power of eBay to deliver great results to pretty much all online businesses and we have worked with numerous customers to get them featured and selling worldwide on this fabulous ecommerce solution.

Gleave Media has helped us learn, understand and launch a successful new side of the business.

Now for the first time we are offering a public eBay course where we will introduce the power of eBay is expanding your businesses online sales reach in an incredibly cost effective way.

At this 2 hour seminar you will learn how you can

– find new customers for your existing business
– provide a platform to launch a new business or diversify
– help you boost sales, increase profits
– help optimise your online market

All bookings are being handled by eventbrite (you can book using the form below)…if you have any specific questions or maybe way to talk more about specific ebay requirements then please contact us direct.

Previous courses of ours have focused on Social Media and a great review of the engaging style and content of your trainer Alistair Gleave comes from the video review below.

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ecommerce shopping online

Why your business should be selling using an eBay shop

eBay is a tool that pretty much every SME can and should be making use of, we know of no other ecommerce outlet that can match its reach and sales potential. Couple this with the actual cost for taking your business onto ebay and you have a winning combination.

eBay was launched in the UK in October 1999 and unsurprisingly this is the UK’s largest online marketplace

  • eBay.co.uk has over 14 million active users
  • eBay.co.uk has achieved the 10 million live listings landmark, meaning there are more than 10 million items for sale on the site at any one time
  • 40.62% of active internet users visit eBay.co.uk at least once a month (Nielsen / Netratings, February 2008)
  • eBay.co.uk has over 13,000 categories
  • eBay.co.uk’s unique audience reached 13.2 million in February 2008 (Nielsen / Netratings, February 2008)
  • eBay visitors average 1 hour 46 minutes on the site and view 225 pages per month (Nielsen / Netratings, February 2008)
  • eBay has emerged as the most popular online retailer over the Christmas period, according to figures from Nielsen Online. The site was visited by an average of 15 million Britons in both November and December 2007.
  • eBay estimates that 178,000 users run a business or use eBay as their primary or secondary source of income (eBay.co.uk data, January 2008)
  • The UK continues to grow at very strong rates, and in the process, reached an important milestone: achieving its first ever $100 million revenue quarter in Q2 05
  • GleaveMedia run numerous eBay seminars and have worked with a considerable number of businesses to both launch on eBay and enhance the profile they have to make the most out of it. If you want to find out more then please get in touch and add your details to our newsletter list below.

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    *source ebay http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html

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    selling on ebay

    eBay thoughts and predictions for 2012

    So 2012 promises to be a great one for eBay if your business sells online then the chances are eBay should be a part of this strategy.

    So our top five predictions for 2012 are;

    1 – Top Rated Status

    This is going to be even more important to have, you don’t necessarily need this UNLESS you want to power your sales forward. There is no doubt that Top Rated Status when achieved adds alot to your sales channel on eBay.

    2 – Named Label Stores

    We think eBay will continue to get more named label stores onto the site, they succeeded with Debenhams a while back and more will follow of that we are sure.
    http://www.alistairgleave.co.uk/2009/10/debenhams-outlet-on-ebay-and-amazon/

    3 – Second Hand

    We have heard enough news reports about how people are cutting back and buying less, so why not offer them second hand, maybe you have new product that has been returned. You cant sell this as new BUT eBay gives a great market to sell as one owner?

    4 – Amazon

    I know this post is about eBay but you need to consider Amazon, it is getting more and more popular and you need to seriously consider this as a new sales channel.

    and finally 5 – don’t forget mobile

    Continued growth in mobile means you just cant forget how important catering for this market is – on ebay you cant do much about this, ebay makes the site mobile ready, just think about how you could bring it into your strategy.

    So their you go our five predictions on eBay for 2012, if you business needs help with its ebay selling then why not get in touch now to see how we can really make a difference?

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    Groupon_4C_without_tagline

    Groupon Vouchers are they good or bad for business?

    Daily Deals from Groupon we love it, every day you get an email promoting that deal of the day as well as a few others that ‘may’ be of interest to you, these are from local businesses in your area and generally have huge savings of 50%+.

    So popular is Groupon that is has been floated on the stock exchange and is worth around $10 billion,  it literally is THAT popular.

    The principal idea behind the site is that Groupon delivers lots of new customer to local businesses, in return the local business offers a substantial discount to Groupon subscribers.  Everyone is a winner, the business gets lots of new customers, the customers get a great discount and Groupon takes a % of the sale.

    If you are thinking of moving your business offers onto Groupon beware as there’s an issue with this type of customer and that is to do with the quality of the customer the local business gets.  The deal is so great that the customer is just buying the price NOT the service, for example an Oven clean that normally is £99 on Groupon is £29 a massive saving, but how likely are you to return to that business and pay full price next time?

    Just this week a massive ‘issue’ has been highlighted when this Bakers offers were too successful – read the article from the Daily Mail here.

    Also something that is often overlooked is the upsell potential, a week or so ago the national Groupon was Premier League tickets to Fulham vs Bolton for just £15 (684 people purchased this) all the add ons that go with football, program, burger, coffee etc will all be at full price AND Fulham will have the data to market future offers to

    So does your business have the opportunity to upsell or add value offer everything at ridiculously cheap prices…and you get ridiculously cheap customers.

    Think about that the next time you want to go ‘as cheap as possible’!

    Who will ONLY buy if you offer the absolute lowest price.

    For honest Internet Consultancy and development, speak to the team that has been around the internet since 1999, you can contact us here.

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    Shopping Centre

    Safe Online Shopping for Christmas

    In the run up to Christmas , this is the busiest time for ecommerce retailers as we all like to shop and browse from home or work (on break time !) Indeed Cyber Monday, the day when ecommerce sites are predicted to be the busiest is this year on Monday 28th November.

    I often come across some people who are worried about providing their personal information online in particular credit card details. So if you are concerned I have 6 top tips to help you stay safe online;

    What is the site Name?

    We would always check the website spelling and the URL, quite often scam sites will use a URL which is very similar to the actual brand/business you want.

    Are there any site reviews?

    This is one we love, why not Google the company name and see what comes up, you can guarantee unless it is a new business someone somewhere will have had something to say about the business, good or bad.

    What is the contact address?

    If a site doesn’t have an actual postal address on it, and I don’t mean a PO Box don’t use them – simple, for me if they want my address but won’t give me theirs I ask myself what are they trying to hide?

    Look for the Padlock or secure way of paying

    When you come to pay for your items, check that the website has a secure way of paying either on the site or by third party – PayPal, SagePay etc…. When you complete the form with your details the web address should change to be ‘https://’ – the S signifies its secure, and you should have a padlock symbol.

    Use your head when paying

    If you order is over £100 then pay by Credit Card simply because you are protected by section 75 of the Consumer Credit Act (1974) and this give you as the consumer significant protection if there is a problem. If the order is under £100 then use Visa so again in the unlikely event of a problem you can use the Visa chargeback plan.

    Keep the Receipt

    When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails

    Follow these tips and they should help you avoid the scammer and shop happily and safely online.

    When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails.

    Follow these tips and I don’t think you will go far wrong, don’t forget though the golden rule – if an offer sounds too good to be true it probably is!!!

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