Tag Archives: digital marketing

Is your business Christmas proofed

The question is, when is it time to start thinking about Christmas if you are an entrepreneur, running a business, owner of an online shop or any other enterprise that provides a service, training or goods to the public or other businesses and are be affected by Christmas ?

Some really forward looking people start planning Christmas and all of the logistical necessities that this extra busy time can entail in January, in fact the minute the door is closing on one festive season, the window of opportunity is just beginning to open for the following season of good cheer with its looser wallets and purses.

Some businesses rely so much on Christmas, it would be a complete dereliction to ignore this prime time of the year.  It is incredibly important to plan as much of your business activity as possible during this extra busy time of year, especially if you are a company that requires training for its workforce, making sure that all plans are in place in good time can avoid disastrous consequences and lost revenue, not to mention loss of consumer confidence.

Let’s look at some facts that might help put into perspective the very real proposition that the  Christmas period is ultimately the only important time of year and all other times are simply rehearsing for it.

At least half of small businesses rely so entirely on this seasonal trading that without it there would be no growth, almost 25% of the entire yearly revenue is taken during the festive trading period.

The average household in Britain spends around £800 at this time of year, this is a conservative estimate. This distils into a figure of around £40 for each present that UK shoppers buy for and on average we all buy 14 or 15 presents, this is in stark contrast to shoppers on the continent who spend around £20 per gift and buy only six or seven gifts each year.

Online shopping has rocketed over the years and peaked in 2017 at an all-time high of around £30 billion, this trend looks set to continue over the coming years with a massive 80% of shoppers in Britain saying that they purchase their gifts online.  It is also a fact that 70% of the U.K.’s male population state that they are unlikely to buy gifts in a shop when they can obtain them online.

An incredible £7 billion was spent by shoppers using their mobiles in 2017, bringing into sharp focus the necessity for any forward-looking business to have an online presence that is easy to use and navigate the most up-to-date version possible to make the shopping experience as easy and quick as it can be, those businesses lagging behind the online technology will suffer the consequences as consumers will most certainly make them pay a heavy price by taking their online footfall elsewhere.

40% of discerning gift buyers in UK go online as early as August and September looking for festive bargains that will look good for them when handed over on that very important morning in December.

The lesson in this for all businesses is to start capturing those clients as early as possible with Christmas offers and bargains to tempt them in.

The truly smart business manager or entrepreneur will never leave their Christmas planning until November and December when the decorations are going up, the most successful entrepreneurs will have their plans laid in stone and the nets out to capture this most lucrative of times way, way in advance, Certainly by the end of summer Christmas will loom large in their thoughts and absolutely the wheels of their plan will be grinding into motion by the end of September and no later.

Being ready for the logistical demands that the festive period puts on businesses of all sorts it’s not just a case of hiring the extra staff paying for training courses or even ensuring that the extra stock that will be required is indeed available in your warehouse, you have to look Christmas ready, you have to make your clients feel Christmassy the minute they encounter you on any level, be it in person, in the training room or even, and probably more importantly, on your website and in your social media images and messages on your website should truly reflect the fact that Christmas is coming and make your visitors feel the most welcome that they can be.

Now that the summer has gone by and we are all subjected to grey days and drizzly rain a true lift to the spirit of all human beings is to look forward and imagine ourselves in a winter wonderland themed with Father Christmas, Christmas trees, rosy chested Robbins and wondrous winter snowy landscapes, all images that we should be putting out over the Internet.

It really does not matter what you’re selling or what your service is, you will definitely do better and increase spend by your consumer if they feel jolly and nothing creates jolly better than to identify with the jolly, rotund bringer of Christmas himself with his glowing cheeks flowing white hair & beard and his shiny red suit.

making your clients feel good will invariably result in more revenue, this may sound very cynical but if you don’t do it someone else will and that someone else will take the benefit that could’ve been yours.

Not only is the festive season a time for storing away profits to keep you going through the lean times of the year but it is also time for you to free your inner Santa Claus, if you become the embodiment of Christmas and all of the cheer that that brings with it, you will invariably create a feeling in your workplace and in your customers that will definitely set an atmosphere conducive to higher profits.

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Outsourcing for professionalism

Why outsourcing to a marketing company is a no brainer ?

  • Feeling lost by the digital marketplace ?
  • Need your time to be more productive ?
  • Want much less stress in your life ?
  • Really need help but can’t afford a new employee full time?

That’s just a tiny few of the many many reasons you should and could talk to us today, there are just so many ways in which Gleave Media can help your company.

From a practical perspective we can do so much for you in the Digital space and our services go far beyond merely writing a few email campaigns for you, our services here are geared to specifically take the marketing workload off your shoulders in every way you can imagine, so we can nail down to driving your business in the right direction generating sales leads and enquiries for your business.

Ask yourself how many more clients you could take on or would win with our marketing strategy help?

Make the decision today and call us here at to discuss your specific requirements , I am sure we can help you and at the end of the day it’s just a phone call !

We would be delighted to listen to your goals and help you realise them, please get in touch today on 01392 241653  or contact us through our website here, we’d be delighted to have a no obligation chat to see if we can help your business grow.

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GDPR is your business ready?

With the deadline for GDPR fast approaching you still have time to get your business ready and this checklist may help you do just that.

Your current business data
Your business will undoubtably hold data already and the questions to ask is do you know what this data is, i.e. name, address, job title, contact details? Where it came from, i.e. sign up forms, events etc. Why you have this data i.e. marketing, admin? and finally do you share this data with anyone or any other company. This is whats called a data audit and if you’ve not done on then you need to.

Is everyone in the business on board?
The implementation of GDP effects everyone in your business, so everyone needs to be aware of it and what the implications are. This is likely to mean changes are required but how will you know if you don’t bring your employees on board. We are all in some way data collectors so we all need to be a ware of our responsibilities when we collect data from anyone.

What information do you need?
Even business will need a privacy policy that covers what you do with data you collect and a key question to ask in this is what information you need and why you need it, it may well be you need a post code for possible deliveries or a phone number – please don’t ask for information you do not need.

Consent
For the data you hold and plan to use do you have permission to use this data, this will include things like how you got consent and did this include consent to use in the way you wish to do so. Also if you got consent through a simple form that the owner must be able to withdraw consent in a similar way, certainly it should be an easy process and no more difficult than how it was gained in the first place.

Unauthorised Loss of Data
Every business will need a procedure in place that covers the potential loss of data you hold, so you need to make yourself aware of what you need to do and what timescales are in place to fulfill this requirement. It is worth mentioning that the penalties can be unlimited by the Information Commissioners Office if you have a loss of data and you do not have a plan for managing this.


Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that have a clear plan in place. If you need help in ensuring your business has the right tone of voice then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

Also if you need help with a GDPR documentation we can recommend Herbert Ball LLP and you can visit their website here.

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Why your business needs to have goals

Every business needs to have goals. Without goals, you will carry on as you are and will fall into bad habits that can cost you money in the long run, here at Gleave Media we work with digital goals so we can clearly share with our customers what we are aiming to achieve and map the route we take to achieve them.  But why does your business need goals and what happens if you dont have any?

Increased inefficiencies

Without clearly defined goals your business will suffer from increased inefficiencies. Setting business goals can help you by allowing you to constantly review systems and see how they can be improved, but without them, things will carry on as they are and become more lax over time. Businesses without goals often end up with increased inefficiencies, simply because they are not working towards improving their systems.

Decreased income

Without goals in place, it is common for businesses to suffer from decreased income. When there are no goals there is no drive to maximise sales, upsell and find new customers because there is no clear reward for doing so. Where goals are not in place it is common for businesses and employees to settle with what they get and not use initiative to maximise opportunities. With sales goals and targets to work towards, however, there is a constant motivation to work towards this.

Stifled growth

Expanding or growing a business is an expensive and complicated process that simply will not happen if you do not have it as a goal to do so. For many small and medium enterprises that have not set goals to grow and expand, this is the factor that eventually defeats them. Businesses need to be able to grow to meet demand or they will have to turn work away and will get a bad reputation for doing so, which in turn will harm business. Without goals in place, the only result is stifled growth.

So why set Digital Marketing goals?

We always aim to set clear goals as we believe they are vital in any business because it sets the direction and focus that we are working towards and ideally for the company to increase sales and grow trade. Setting goals can be difficult from the subjective position of an owner, where we come in is that we can help you to look objectively at your business and determine how these digital marketing goals can help you to expand and grow.


Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that know their tone of voice and ensure it is used across all communication. If you need help in ensuring your business has the right tone of voice then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Your Digital Strategy for 2018

In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.

Consistent tone of voice across all social channels

A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?

Multiple Devices are here to stay

Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets.  So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Time to automate your Content Marketing

There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Please ensure that you share useful content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.  You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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What is Beyond CRM for My Company?

The customer relationship management system or CRM is a powerful tool for managing all aspects of the customer experience. As a business concern starting out, one of the most important investments that you can make is in a CRM system capable of managing customer profiles, determining how best the business delivers on its promises and rewarding customer loyalty for continued support and advocacy in terms of referrals and additional business.
The CRM however is not the end all to be all with respect to your management of the customer relationship. The information contained within the CRM is useless if not used in an effective way for you to make process improvements or deliver on the expectations that your customers have of you and the business. Here is a look at what is beyond the CRM and what you should do to better manage information and make it work to your advantage as a new or emerging business owner.
What should a CRM Should Drive My Business to Do
CRMs represent a dynamic tool that can integrate various functions and processes within the business. This integration allows different departments and disciplines to communicate with one another and provide support to customers, the critical lifeblood of any organization. Through the full utilization of the CRM and all its functions, both as a data mining tool and as a interactive communication hub, you can develop a way to involve, engage and fully meet the needs of your customer. This helps distinguish you from our competitors and put you in position to grow at a potential unseen.
Understand that CRM relates to an aspect of the customer relationship but does not take place of the physical aspect of the customer experience. If you do not follow-up on the information being provided to you, whether it is an answer to an inquiry by a customer, a request for information, a follow-up call on a complaint, etc. you miss an opportunity to meet the expectations of the customer. Such a missed opportunity could prove a detriment to you down the road, particularly if you are a business who depends on its reputation and word of mouth as an aspect of your marketing and outreach. The more you humanize the customer experience beyond the CRM, the better you will be at retaining long lasting customer relationships.

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Why Content Marketing is Crucial in 2017

Any amount of research on the current online marketing climate will tell you that content marketing is key when building a website. When it comes to growing a successful business, generating well articulated, accurate, and target content is crucial to drawing in your target customers. Without well written content, you may find your business stagnating in the competitive markets of the modern age. Here are a few tips to help keep your website’s content marketing the center of attention.

Pay attention to your target audience

In recent years, online consumers are less and less likely to spend their time searching through websites to find the information they need. Instead, the majority of internet users rely on search engines, and target specific keywords in order to find the content they are looking for. On top of this, more customers are less likely to stick around through a long article that weighs them down with over the top information. This means that, while a few years ago running a website with pages and pages of information may have been the best way to gain customers, in today’s market that kind of strategy will end up weighing your business down. Instead, it is crucial to invest in concise content for your website.

Content Targeting

When it comes to content for your website, make sure to hone your content in such a way to draw in specific consumers. For example, it is important to present your potential customers with facts about your industry, as well as with concise articles about your methods and any other information pertaining to your field.

With the specificity of search engine results, and the lack of interest modern-day consumers have in spending long amounts of time looking for information, it is imperative to know your audience. Making sure your website ranks for your business type is one of the best ways to ensure constant traffic to your site, and content is one of the main ways to prove to the variety of search engines out there that your site is worth showing their visitors.

Content Influx

Today’s consumers are used to a barrage of daily information, from Facebook feeds to Twitter posts to Emails. The best way to reach out through this information fog is to make sure your website updates with new content regularly. If your website offers no new content for weeks on end, you’re well on your way to losing website traffic, which means less customers. Of course, while keeping your website constantly updated is key to standing out in the information storm of the internet, the quality of your content is as important as the quantity. If your articles are poorly written, or merely rehashed versions of previous content on your site, your customers will notice, as will the search engines.

At the end of the day, creating good content is the key to marketing your business in the modern world. Content is one of the main ways your website gains renown on the internet, and without it you’ll find yourself high and dry wondering where the customers went. However, once your content is of good quality, and your website offers a wide array of regularly updated information, you’re well on your way to thriving in the online business world.


Developing a content plan shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. Now the sales bit, if you need help in creating your digital plan please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Your Digital Strategy for 2017

Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do that will help you with that once the new year rolls around.

Optimize Your Content Across Multiple Devices

There was a time when advertising on the Internet only required you to develop content that can be viewed on a computer screen. While that is still very important, people these days are more likely to use their smartphones or tablets to view content. Your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Automate Your Content Marketing

Thanks to tools such as HootSuite or SproutSocial, marketers have been able to publish content across multiple social media platforms for some time. This is obviously very useful, and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media could become more important than ever in 2017, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Share Useful Content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


Developing a digital strategy for your business shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Why outsource to a Digital Marketing Agency

Owning a small business is rewarding, but also a lot of work. For most small businesses, outsourcing elements that are not core to your business makes sense. With outsourced digital marketing, you gain a number of benefits – an experienced company can quickly ramp up marketing efforts, help you gain new perspectives on your business and give you easy access to the skills you need. All of this is accomplished without adding a large salary or lengthy commitment. These are the reasons why many small businesses prefer to outsource their digital marketing efforts:

Skills and experience

Often, business owners think they can do it all. They will do the marketing themselves and learn as they go. While this sounds great in theory, most owners quickly learn that their days are finite and some important things go undone. Additionally, without the skills and experience needed, it adds a learning curve for a business owner as well, and that takes precious time, too. Of course, you could hire a marketing professional in-house, but that requires a hefty salary and a long-term commitment.

Alternatively, you can partner with a digital marketing agency with a wealth of experience and skills in the industry. This can quickly and inexpensively get your business up to speed, and without any lengthy commitments.

Budget constraints

When you outsource your marketing efforts, you have more strict control over what is spent. You can negotiate rates and projects with your digital marketing agency, and can follow their lead or design your own path. You will find that our agency is easy to work with!

Strategize

You probably know who your target customers are, and have some ideas for reaching them. Digital marketing professionals can offer fresh ideas and valuable insights about your marketplace, and offer some strategy ideas you may not have considered that will produce very well for you.

Getting it done

Once your solid marketing plan is in place, executing the plan is crucial. This is where a digital marketing firm can really shine. While you are handling daily business needs, the agency is quietly working on your behalf in the background.

Outsourcing digital marketing today makes so much sense; it offers flexibility and affordability for almost all small and midsized businesses. A solid marketing plan will increase your sales and revenue, and help your business grow. Our agency is well-skilled and experienced and ready to get to work for you, you can find more about us here along with testimonials from clients and our contact details are here – we look forward to speaking with you soon.

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The Future of Digital Marketing 2013

In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google.  With all the changes happening in search this year and in particular the recent May Google Penguin update it seemed an opportune moment to update our audience in the South West with what they need to be aware of.  As i’m sure you can imagine 15 minutes only gives us the opportunity to scratch the surface, but its a start and if the feedback is anything to go by a well received start.

If you need help to get your Search Engine Optimisation back on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

To view your copy of the presentation you just use the slideshare link below

 
 

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